Press Releases

Tradition Comes Alive Sunday in Millburn; Annual Snowflake Parade in Downtown

The Downtown Millburn Development Alliance (DMDA) is proud to announce the 34th Annual ‘Snowflake Parade and Family Fun Festival’ in Millburn, NJ, on Sunday, December 3rd at 1:30pm along Millburn Avenue between Holmes and Spring Street. 

“The Snowflake Parade is a heartwarming tradition for the Millburn community,” says Vicky Powell, president of the DMDA and owner of Shalas Boutique. “Getting families of all backgrounds together to rejoice brings a lot of holiday cheer to the community.”   

The parade lineup features renowned marching bands, clowns, antique cars, the Wells Fargo horse drawn stagecoach, members from Investors Bank, PNC Bank, Regal Bank and many other community groups. Even Santa Claus himself will make an appearance as the procession makes its way down Millburn Avenue! 

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Following the parade, RWJ Barnabas Health, sponsor of ‘Santa Land,' will have Santa greeting children and posing for free photo-ops in the courtyard behind Dunkin Donuts on Millburn Avenue. Other fun family activities will include free temporary airbrush tattoos courtesy of PNC Bank, a bounce house, and sand art table. The Hilton Short Hills will be offering fun holiday desserts at the event.

Exciting raffles will also be taking place with Investors Bank offering a family four pack to see Frozen on Broadway and Regal Bank contributing a four pack of tickets to see Annie at the Paper Mill Playhouse.

The DMDA would like to thank the major corporate sponsors who make this event possible including Investors Bank, RWJ Barnabas Health, PNC Bank, Wells Fargo, The Hilton Short Hills and Regal Bank. A special thank you goes out to parade supporters including Host Properties, Millburn Commons, the Policemen's Benevolent Association, James Weill, Kings and Millburn 339. 

Any community groups wishing to participate in the parade can contact the DMDA by phone at 973-379-2341 or email at

To learn more about this and other events, get Downtown Millburn’s Close.By app! Find the most up-to-date information on everything going on downtown by downloading the app, or by visiting the DMDA website:

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