Press Releases

Tradition Comes Alive Sunday in Millburn; Annual Snowflake Parade in Downtown

The Downtown Millburn Development Alliance (DMDA) is proud to announce the 34th Annual ‘Snowflake Parade and Family Fun Festival’ in Millburn, NJ, on Sunday, December 3rd at 1:30pm along Millburn Avenue between Holmes and Spring Street. 

“The Snowflake Parade is a heartwarming tradition for the Millburn community,” says Vicky Powell, president of the DMDA and owner of Shalas Boutique. “Getting families of all backgrounds together to rejoice brings a lot of holiday cheer to the community.”   

The parade lineup features renowned marching bands, clowns, antique cars, the Wells Fargo horse drawn stagecoach, members from Investors Bank, PNC Bank, Regal Bank and many other community groups. Even Santa Claus himself will make an appearance as the procession makes its way down Millburn Avenue! 

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Following the parade, RWJ Barnabas Health, sponsor of ‘Santa Land,' will have Santa greeting children and posing for free photo-ops in the courtyard behind Dunkin Donuts on Millburn Avenue. Other fun family activities will include free temporary airbrush tattoos courtesy of PNC Bank, a bounce house, and sand art table. The Hilton Short Hills will be offering fun holiday desserts at the event.

Exciting raffles will also be taking place with Investors Bank offering a family four pack to see Frozen on Broadway and Regal Bank contributing a four pack of tickets to see Annie at the Paper Mill Playhouse.

The DMDA would like to thank the major corporate sponsors who make this event possible including Investors Bank, RWJ Barnabas Health, PNC Bank, Wells Fargo, The Hilton Short Hills and Regal Bank. A special thank you goes out to parade supporters including Host Properties, Millburn Commons, the Policemen's Benevolent Association, James Weill, Kings and Millburn 339. 

Any community groups wishing to participate in the parade can contact the DMDA by phone at 973-379-2341 or email at

To learn more about this and other events, get Downtown Millburn’s Close.By app! Find the most up-to-date information on everything going on downtown by downloading the app, or by visiting the DMDA website:

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Millburn/Short Hills

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Upcoming Events


Thu, April 19, 11:30 AM

Temple B'nai Abraham, Livingston

Lunch & Learn with Rabbi Dantowitz Continues @ TBA

Education Religions And Spirituality


Sat, April 21, 12:00 PM

Millburn Free Public Library, Millburn

Millburn Library Annual Book Sale


Tue, April 24, 6:00 PM

The Venetian , Garfield

Prepared. For Life Dinner with Captain Mark Kelly



Wed, April 25, 2:00 PM

Millburn Free Public Library, Millburn

Pierre-August Renoir: The Joys of Life at ...

6th Annual Short Hills House Tour to Benefit Millburn Township Public School Special Services & Promote Autism Awareness

April 18, 2018

6th Annual Short Hills House Tour to Benefit Millburn Township Public School Special Services & Promote Autism Awareness
Preview Party: 5/3, 6pm - 8pm
House Tour: 5/5, 1pm - 4pm

Autism affects 1 in 41 children in New Jersey.

The 6th Annual Short Hills House Tour to Benefit Millburn Township Public School Special Services & Promote Autism Awareness will take place on May 5, 2016 ...

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Millburn Firefighters Host Cook-off for Brain Injury 

The Millburn Police Department accepted the challenge made by the Millburn Fire Department to cook the ultimate slider in a Cook-off to raise funds for Opportunity Project, a local non-profit that assists individuals recovering from brain injury. 

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Corey Biller to Run for Millburn-Short Hills Township Committee

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