LIVINGSTON, NJ -- As part of Breast Cancer Awareness Month in October, Saint Barnabas Medical Center (SBMC) and the Barnabas Health Ambulatory Care Center again are partnering with The Mall at Short Hills to raise awareness for breast health. 

This year, the hospital is launching a Pink Lips Challenge Social Media campaign. Intended as a lighthearted way to remind loved ones to get their mammogram, people can take the challenge at home or stop by the Selfie booths in Grand Court at The Mall at Short Hills or in the lobby of the Barnabas Health Ambulatory Care Center.  


Take the Pink Lips Challenge

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1. Take a picture with your pink lips (Pick the lipstick of your choice)

2. Blow a kiss to someone you love by sharing your post on social media, tagging them, and remind them it’s #TimeToMammo .

3. Schedule your mammogram at .


Faces of Breast Cancer Display

The Faces of Breast Cancer is a striking display that will be located in Grand Court through Oct. 30. It showcases the powerful stories of women who received their care at Saint Barnabas Medical Center and reinforces the partnership with Rutgers Cancer Institute of New Jersey — the state’s only NCI-designated Comprehensive Cancer Center. 

Saint Barnabas Medical Center is also partnering with 60 stores throughout the mall to display valuable breast health tips including Allen Edmonds, Anne Fontaine, Aritzia, Aved, ab8ta, Bare Minerals, Bloomingdale's, Boll & Branch, Bose, Brooks Brothers, Bulgari, California Pizza Kitchen, Canada Goose, Casper, Christian Louboutin, Christina Lombardi, Cole Haan, Fendi, Free People, Gap, Godiva Chocolatier, Indigo, Indochino, J. Jill, Johnny Was, Kate Spade New York, Kendra Scott, Kiehls Since 1851, L'occitane, Lacoste, Macy's, Maxmara, Monica + Andy, Neiman Marcus, Nordstrom, Pandora, Piazza Sempione, Pildes Optical, Primo Mercato,  Racefaster, Salvatore Ferragamo, Schutz, Sephora, Sidney Thomas, Solstice Sunglasses, Spanx, Steve Madden, Swarovski, T-Mobile, Talbots, Tory Burch, Van Cleef & Arpels, Vince, Vineyard Vines, Wacoal, Walking Company, The, Wentworth Gallery, Wolford , Woops! Bake Shop, XXI Forever.


What’s New in Breast Cancer Treatment?

On Oct. 10, The Cancer Center at Saint Barnabas Medical Center invites you to “What’s New in Breast Cancer Treatment”, an opportunity to hear from a multi-disciplinary team of physicians and staff regarding the most up-to-date and late-breaking breast cancer information. The program begins at 6 p.m. at the hospital, 94 Old Short Hills Road, Livingston. While the program is free, registration is required by calling (973) 322-2671.


Fashion for the Pink Crusade

The sixth annual “The Fashion for the Pink Crusade” will be held on Oct. 17 at 6:30 p.m. at The Park Savoy Estate, 236 Ridgedale Ave., Florham Park. This event features an elaborate cocktail reception, prizes and raffles, and runway style fashion show presented by Bloomingdale’s, The Mall at Short Hills. Proceeds benefit the breast program at Saint Barnabas Medical Center and the Barnabas Health Ambulatory Care Center.

For sponsorship opportunities and tickets, visit