EAST BRUNSWICK, NJ - Could ancient tastes and flavors be the wave of the future? With the Mediterranean diet having been proclaimed one of the world's healthiest and its popularity growing, the foods and flavors of Greece, Turkey, and the Middle East are occupying more space on American plates. That is especially true here in East Brunswick, home of Afanadina, ibby's, Halal Guys, and the Koy Grill. Starting in the spring of 2019, The Hummus and Pita Company will also offer home-baked breads and even dissert hummus to some hungry Bears on Route 18.
According to the online real estate publication Jersey Digs, The Hummus and Pita company, a favorite in Brooklyn and lower Manhattan since 2011, will open in East Brunswick, Freehold, Holmdel, Old Bridge, and Woodbridge next year. The Hummus & Pita Co. makes all menu items from scratch on-site while using fresh ingredients, including most recently a selection of sweet dessert hummuses.
Holmdel will be the first to open, planned for this spring. Old Bridge and Freehold will also be opened this year, with East Brunswick and Woodbridge slated to open in the spring of 2019. Matt Sheppard, COO of the Hummus & Pita Co., said a variety of critical elements were evaluated to select the location sites, such as demographics and the economic development of each area. The township of East Brunswick has actively been seeking new businesses for Route 18, and, with the institution of the East Brunswick Regional Chamber of Commerce making bold initiatives this year to improve and strengthen the business community in town,
And then there's that demographic. "When you enter The Hummus & Pita Co., you’ll be greeted by the aroma of freshly baked Pita and Laffa bread (flatbread baked in a taboon oven) wafting through the air. Executive chef Jose Tapia's menu draws its inspiration from across the Mediterranean and beyond, with nods to Greece, Israel, Morocco and the Middle East. Fresh ingredients inspire daily specials, and everything served at The Hummus & Pita Co. is made from scratch onsite," says the company's website,