NEW BRUNSWICK, N.J. – During the summer months, the blood supply in New Jersey often drops to dangerously low levels. Donors can help to maintain an adequate supply of blood for patients throughout the state, including at Robert Wood Johnson University Hospital, and for those who donate on Aug. 6, there are added incentives – chances to win a “V.I.P. Experience” for the Rutgers vs. Nebraska football game this fall and one of five one-year premium memberships to


Donors can give blood on August 6, between 2 p.m. and 7:30 p.m. at the Rutgers University College Avenue Student Center Main Lounge & Multipurpose Room, located at 126 College Avenue.


This blood drive is sponsored by Robert Wood Johnson University Hospital (RWJ), Rutgers University and Embrace Kids, in partnership with Tackle Sickle Cell, a campaign that aims to educate the public, increase blood donations and raise money and awareness for the fight against sickle cell disease. The campaign is spearheaded by National Football League (NFL) stars and twin brothers Jason and Devin McCourty.

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One pint of blood from a single donor can save three lives. According to the American Association of Blood Banks, every three seconds, someone in this country needs a lifesaving blood transfusion, and blood is in constant demand to treat patients with traumatic injuries and illnesses, such as cancer and hemophilia, and for use during surgeries.

“Community drives like this one help hospitals, including RWJ, build and maintain blood supply, avoiding an urgent need situation," said Sally Wells, business outreach liaison for RWJ Blood Services. “In the summer, it’s all about the reach. Overall blood donor participation drops dramatically from mid-June through mid-September, when donors or group participation is greatly reduced because  of vacations and because schools are not in session. These two factors alone have a major impact on availability. We’re already seeing, for example, sporadic shortages throughout the state of type O negative (the universal blood type), which is most in demand.

“Our partnership with Rutgers University for this event gives us access to a broader donor pool while building upon our success partnering with the Tackle Sickle Cell campaign and Embrace Kids Foundation,” Wells added. “The generous raffle prizes that Rutgers Athletics, Embrace Kids and have provided for Aug. 6 Blood Drive donors are outstanding and hopefully will motivate many to consider making a potentially life-saving donation.”


All volunteers who give blood on August 6 qualify to win a “V.I.P. Experience” for the Nov. 14 Rutgers vs. Nebraska football game at High Point Solutions Stadium in Piscataway. The package includes four pre-game hospitality tent passes, four pre-game Sideline Passes, four Audi Club passes, four game tickets, and premium parking, all compliments of Rutgers Athletics.


Donors also qualify to win one of five one-year premium memberships to, which features member-only message boards, highlights, recruiting interviews and breaking news about the Rutgers Scarlet Knights.


All pre-registered donors will receive a t-shirt and a signed photo of the McCourty twins.


EVENT:           Blood Drive


DATE/TIME:  Thursday, August 6, 2 p.m. to 7:30 p.m.


LOCATION:    Rutgers University

                        College Avenue Student Center, Main Lounge & Multipurpose Room

                        126 College Avenue

                        New Brunswick, N.J. 08901


To schedule an appointment, visit or call (732) 235-8100, ext. 221.