HELMETTA, NJ - The borough's Red to the Rescue program was the brainchild of Saturday's Helmetta Hometown Hero Joe Reid. Red to the Rescue helps seniors, the disabled and any borough resident in need with any essential errands during the coronavirus crisis. Reid began serving the community back in high school when he joined the Helmetta Volunteer Fire Department as a junior member. Today, he has worked his way up to the highest rank with the department, serving as chief.

In addition to leading the Helmetta Fire Department and Red to the Rescue, Reid coordinates with the borough's Office of Emergency Management to ensure local first responders are ready to handle whatever crisis comes their way during these unprecedented times. He also serves on the Helmetta Borough Council. Reid is known for his compassionate and selfless nature as well as being brave and humble.

As a councilman, Reid works tirelessly to help keep Helmetta moving forward. He loves volunteering for community events. Helmetta Mayor Chris Slavicek says that Reid is the ideal example of the borough's motto, which is "small town, big heart."

If you know a Helmetta Hometown Hero like Reid who is on the frontline of the coronavirus crisis, send Borough Mayor Chris Slavicek an email at mayor@helmettaboro.com. Nominations should include the person's name, a brief description of their job, what makes them a hometown hero and a photograph.