BLOOMFIELD, NJ--On Sunday, December 6 beginning at 11AM, Santa Claus will lead a parade of classic cars and other holiday-themed decorated vehicles throughout town. It’s an effort organized by the Bloomfield Cruisers, a non-profit classic car club, in conjunction with the Bloomfield Police Department. The parade is preceded by a toy and gift card collection drive from 9AM-11AM in the parking lot of Universal Technical Institute located at 1515 Broad Street – the location of the parade’s start.

Essex County Commissioner and the car club’s president Carlos Pomares stated, “Each year the Cruisers collect toys at our annual holiday party, and we donate them to the Department’s toy drive benefitting 300+ families.  Because of the pandemic, we decided to cancel the party and instead offer a parade featuring Santa.  In addition, we will collect gift cards and toys prior to the start of the parade, so we may continue the tradition of supporting the Department’s effort to help families in need.”

“I'm happy that we came up with a unique idea to still contribute to the toy drive and give our residents some sort of holiday cheer during these difficult times. I'm so proud to live in the community that rallies around each other in times of need…” stated Michael Sceurman, Bloomfield’s Parks, Recreation, and Cultural Affairs Director who also serves on Bloomfield Cruisers Executive Board.

Sign Up for Montclair Newsletter
Our newsletter delivers the local news that you can trust.

Santa will ride very comfortably in an emerald green 1976 Cadillac Eldorado generously loaned by Bloomfield’s Assistant Attorney, Steven Martino. Santa will be joined by Bloomfield Cruisers Carlos Pomares (driver), Michael Sceurman and Roy Yokelson – curiously Steven Martino will not be “available.” Bloomfield Police will provide an escort ensuring the call of the sirens will alert boys and girls of his arrival.  The parade throughout town should take approximately one hour. Links to a live feed and GPS tracking will be made available beginning 10:45AM on the Bloomfield Cruisers Facebook page.

The public is encouraged to enjoy the parade from their home or sidewalk (socially-distanced and with masks please).  Those who are interested in donating gift cards (preferred) and toys may do so at the various donation locations announced by the Department or drop off at Universal Technical Institute from 9-11AM on Sunday, December 6. (Please note Santa will not be available for visits at the drop off time).

Lastly, a limited number of available spots are available for owners of classic cars or those willing to heavily decorate their newer cars with holiday decorations (Sign up on the Bloomfield Cruisers event page – see Santa Parade Car Registration). The Bloomfield Cruisers will contact you about participating.