Help Montclair NJ-based nonprofit support victims and survivors of domestic violence by donating on CrowdRise through Oct. 25

Montclair-based domestic violence advocacy group, Start Out Fresh Intervention Advocates (S.O.F.I.A.) is one of 200 nonprofit domestic violence organizations across the country competing for $650,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge, which kicked off on September 28th, 2016. The Challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month. S.O.F.I.A.'s link is at:

Sign Up for E-News

This is the 3rd time S.O.F.I.A. has competed in the Challenge, which last year raised nearly $3.1 million for 161 domestic violence organizations throughout the United States. Last year S.O.F.I.A. raised over $8000 through CrowdRise – and they’re hoping to top that number in 2016!

"Our programs and workshops have been growing and reaching out to more and more participants in our area. In order to continue providing the powerful and free community programs that help empower women and children who have experienced domestic violence, we make the most of every opportunity," said Cynthia Walker, S.O.F.I.A. Founder and Executive Director.

In its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. 100% of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

Beginning this year, the Challenge will level the playing field by dividing partner organizations into two divisions based on organizational budget size – giving everyone a great shot at the $325,000 in grants awarded by The Allstate Foundation. In order to count toward an organization’s total, donations must be received by Oct. 25 at 2 p.m. ET.

The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 12th year, Allstate Foundation Purple Purse has propelled more than 800,000 victims on the path to safety and security, and has invested more than $50 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.

To help Start Out Fresh Intervention Advocates (S.O.F.I.A.) win The Allstate Foundation Purple Purse Challenge, head to And thank you!