MONTCLAIR, NJ - “Wear Confidence” is the motto of the new Femmebot, women's clothing store, located at 494 Bloomfield Avenue in Montclair.

Owned by Tina Setia, Femmebot, is a great new addition to the town’s shopping circuit, some say. With reasonable prices, warm, friendly, knowledgeable staff, and a beautiful and trendy store, Setia has dreams of paving the way for Femmebot[s] everywhere.

This Femmebot location is the second store with the flagship store in Ridgewood. While the retail stores are where most of the customers shop, there is also a website, for the online shopper.
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Setia began her career in fashion over 20 years ago with New York designer Patricia Field, has her sights set on, “going global.” She credits her humble beginnings to working retail at the age of 14.

With the fond memory of going shopping with her mother the store is aimed to be a great boutique for mother and daughter to shop together.

Setia explains, “I remember shopping with my mother and there was either Chico’s or Forever 21 there wasn’t a middle ground and now there's a middle ground.”

When asked what her message to Montclair would be it was simple and proudly stated, “Wear Confidence”.