MORRISTOWN, N.J. -  Just Jersey opened a second retail location in Montclair on Saturday.   The store is located at 179 Glenridge Avenue.  “Our store celebrates the best of New Jersey, through a carefully curated collection of products sourced by over 260 New Jersey–based makers”, said Co-Owner Tina Bologna. “We are thrilled to expand our business and become part of the thriving retail scene in Montclair.

The Grand Opening included food, a chance to meet some of the store’s featured makers and giveaways all day.  10% of the day’s sales went to Montclair nonprofit Toni’s Kitchen, which serves healthy food to Montclair residents in need. The public was encouraged to contribute a canned good from a list of needed items.

Just Jersey first opened its doors in Morristown in November 2014. “Morristown has embraced the concept of supporting local makers and New Jersey’s small business economy”, explains Co-Owner Paul Miller.  “Our customers come to visit our store from up all corners of the state”.  Just Jersey’s mission is to support the local economy. However, Miller said due to customer requests, about half of their locally sourced products are now New Jersey themed. “This gives us a unique niche and differentiates us from any other gift stores”, said Miller. “Just Jersey is the perfect place to find a beautiful, thoughtfully made gift for friends and family moving out of state, heading off to college or hosting you for a visit. 

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“Just Jersey’s roots are in fundraising and we have continued to support nonprofits serving our community”, said Bologna. Bologna started Just Jersey as a school fundraising catalog in 2012 and it was when customers requested purchasing the products year round when she teamed up with Miller to create the retail concept.  “Partnering with Toni’s Kitchen is a natural extension of our Morristown store’s partnership with the Morristown Community Soup Kitchen”, explains Bologna.

Just Jersey has 2 retail locations, offers online shopping as well as a mobile retail truck.  Created to support New Jersey’s maker and small independent business community in 2014, Just Jersey now offers a thoughtfully curated selection of locally sourced products from over 260 artists and creative entrepreneurs.  The shop has something for everyone, with a selection of State’s best specialty foods, jewelry, handcrafted décor, and children’s gifts.

Toni’s Kitchen has served meals since 1982 without interruption and despite challenges to resources and operations. In 2016, more than 68,000 meals were provided on-site and in the community through our outreach programs. Today, Toni’s is “more than soup,” serving healthy meals and connecting guests with financial, health and counseling services.  Toni’s Kitchen is now busy 7 days a week.  Based in St. Luke’s Episcopal church, the doors are always open and all are welcome.