BLOOMFIELD, NJ - Tuesday, May 9, at 12 p.m. there will be a press conference kicking off the Bloomfield Avenue Corridor Street Smart NJ pedestrian safety campaign, which aims to reduce pedestrian-vehicle crashes along the busy corridor in Essex County. 

This is Street Smart NJ’s first corridor campaign. Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority – aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities. Obeying traffic laws and street signs is vital to everyone’s health and safety.

New Jersey’s pedestrian fatality rate is nearly double the national average. From 2011 through 2015 there were 256 crashes involving pedestrians along Bloomfield Avenue. During that time, three pedestrians were killed and 226 were injured. New Jersey is 15th in the nation in pedestrian fatalities 765 pedestrians killed statewide, more than 22,000 injured between 2011-2015. Pedestrian deaths account for 29% percent of all crash-related fatalities from 2011-2015, well above the national average of 18 percent.

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The Essex County Sheriff’s Department and police departments from Bloomfield, Glen Ridge, Montclair, Verona Caldwell and West Caldwell are participating in the campaign. Local officials and members of law enforcement will speak about their involvement in the campaign.

Expected to attend:

§  Mary K. Murphy, NJTPA Executive Director

§  Michael Venezia, Mayor of Bloomfield

§  Kevin Ryan, Mayor of Verona, NJ 

§  Samuel DeMaio, Bloomfield Police Director

§  Lisa Lee- EZ Ride/ Meadowlink TMA

§  Other Local officials

The press conference will take place outside Bloomfield Town Hall, 1 Municipal Plaza, Bloomfield, NJ. In the event of rain, the event will be moved inside.