Arts & Entertainment

Montclair Film Festival Renames Organization to Montclair Film

05131c5f86b1b0e9a68c_Montclair_Film.jpg
05131c5f86b1b0e9a68c_Montclair_Film.jpg

MONTCLAIR, NJ - The Montclair Film Festival has launched a new name and identity, Montclair Film. The name, intended to better express the organization’s year-round commitment to a wide range of film and education programming, will be the new identity under which the non-profit operates.

The Montclair Film Festival (MFF), an annual event taking place this year from April 28 - May 7, 2017, will retain its name as the organization’s signature program. 

Montclair Film also launched the Montclair Film Festival’s new logo and campaign poster design. The MFF logo and campaign were designed to introduce the elements of the Montclair Film brand, unifying the MFF and Montclair Film under an integrated visual language that features this year’s campaign theme, “Fall in love with film.”

Sign Up for E-News

Additionally, the new Montclair Film website is currently under development, with a new user experience focused on the announcement of the 2017 Montclair Film Festival program. The website and full online digital branding will launch on April 3, 2017, the same day as the 2017 MFF program is announced. 

Tickets for the 2017 Montclair Film Festival go on sale for Montclair Film members on Wednesday, April 5 at 10:00 a.m., and to the general public on Friday, April 7 at 10:00 a.m.

Montclair Film’s new logo, brand identity, website, and the 2017 Montclair Film Festival campaign were developed by the design and branding agency firm Hieronymus (http://hieronymus.co), under the leadership of Montclair Film’s Marketing Directors Kelly Coogan Swanson and Lisa Ingersoll. 

"The launch of Montclair Film allows us to highlight our ever-expanding year-round programming while maintaining a strong connection to the annual Montclair Film Festival, offering us an entirely new set of opportunities to showcase who we are and what we do," said Montclair Film Marketing Directors Kelly Coogan Swanson and Lisa Ingersoll. "We are excited by all of the possibilities our new identity affords us."

“In just a few short years, the Film Festival has established itself as a New Jersey institution,” said Hieronymus partner Chris Thomas. “For us, the challenge was unveiling the parent brand in a way that celebrated the Festival while expanding the focus of the institution’s year-round programming. The festival has such an undeniable energy—for us, that was something we couldn’t lose.”

April 3rd at 10:00 a.m. also sees the public opening of the Investors Bank Film and Media Center, the new home of Montclair Film, located at 505 Bloomfield Ave in downtown Montclair. The lobby will feature Montclair Film’s new Box Office, which will sell tickets to the Montclair Film Festival, and the doors to the building’s new screening and event room, named Cinema505, will be open for public viewing. The building will be open daily during MFF Box Office Hours, and will feature screenings, panels and events during the 2017 Festival. Once the festival ends, year-round film programming will begin on June 1, 2017, with Education programs taking place in the summer of 2017.

“We are incredibly proud to introduce the world to our new name and identity,” said Montclair Film Executive Director Tom Hall. “With our new home opening its doors, the moment was right to be ambitious and build the proper branding framework to support the entirety of our organization’s mission.”

For information about Montclair Film, visit www.montclairfilmfest.org

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Montclair

South Orange Middle School Students Have Photo Op With Rep. Payne in Washington, D.C.

June 16, 2018

WASHINGTON, DC - South Orange Middle School (SOMS) students on a visit to Capitol Hill as part of the 8th grade trip to Washington, DC. had the chance to meet with and take a photo with Donald Payne, Jr. on Friday. Payne is the U.S. Representative for New Jersey District 10, which includes South Orange and Maplewood.

Photos of the students with Rep. Payne were ...

Suspect Charged with Using Sword in Fight Over Parking Spot in NJ

June 19, 2018

 

SOMERVILLE, NJ  - A Manville man has been charged with aggravated assault and other charges after police say he attacked another man with a sword in a dispute over a parking space.

The victim had attacked the suspect, Jared Razzano, 35, of North 9th Avenue, with a contractor’s four-foot level, according to the Somerset County  Prosecturors Office, but he has not been ...

Upcoming Events

Carousel_image_9e5ee7c1309157a3d555_roaming_readers

Tue, June 19, 11:00 AM

Montclair Public Library , Montclair

Roaming Readers- A Walking, Talking Book Club

Tue, June 19, 6:30 PM

70 South Gallery, Morristown

70 SOUTH GALLERY TO HOST THE WORK OF ACCLAIMED ...

Arts & Entertainment

Carousel_image_a4f6c750626670a81128_josiah_

Tue, June 19, 6:30 PM

Montclair Public Library , Montclair

Josiah: A Forgotten Hero of the Abolitionist ...

Arts & Entertainment

To the Editor: Labor Unions Have Set Standards for Americans

June 5, 2018

To the Editor:

I want to alert every working American to a case now before the U.S. Supreme Court.  It is called “Janus vs. AFSCME” and it seeks to defund and cripple the same labor unions that, over decades, have raised every American’s standard of living.

Even if your workplace is not unionized, you can thank our American labor unions for locking in higher standards ...

Montclair Police Blotter: Thai Chef Burglarized, Four iPhones Stolen and More

June 13, 2018

MONTCLAIR, NJ -  The following police blotter was compiled by the Montclair Police Department on June 12, 2018:

Burglary/Theft:

06-05-2018 (Union Street) Burglary to an apartment.  Cash was taken in this incident.  Access was gained through an unlocked rear door.  

06-05-2018 (Union Street) Theft of a scooter from the rear yard of a residence.

06-05-2018 (Elm ...

ECLC of New Jersey Graduates Montclair Student

June 19, 2018

Dylan Brown of Montclair was among students who graduated on June 14 from ECLC of New Jersey’s school for students with special needs in Chatham.

The young adults received high school diplomas conferred by their hometown districts. During the ceremony, each graduate was given an opportunity to speak and deliver their "reflections," a school tradition for many years. In his ...