Business & Finance

Montclair Pop-Up 2014 Officially Open on Small Business Saturday, Nov. 29


MONTCLAIR, NJ - Back by popular demand, the Montclair Pop-Up returns on Small Business Saturday, November 29. Local entrepreneurs, Selma Avdicevic (Owner of Woolly Boo) and Helene Richman (Owner of brandhelene) have announced the return of the Montclair Pop-Up 2014. Located at 28 South Fullerton Avenue, the grand opening will take place on Saturday, November 29.

Having worked since the summer trying to find the right location to bring the pop-up shop to Montclair Center, Avdicevic and Richman decide that South Fullerton was the answer.

Pop-up stores are temporary retail venues that are very popular in large urban areas. The shops, while small and temporary, can build up interest by consumer exposure. Pop-Up retail allows curators to create a unique environment that engages the customers, as well as generates a feeling of relevance and interactivity.

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"We believe Montclair's retail landscape has greatly benefited from this idea, as evidenced by the surge of pop-ups since last winter. Last year, we created at the same time an exciting retail space where consumers can purchase unique products, as well as collaborative space for the community," says Richman.

Montclair pop-up will feature unique, artisanal goods and products, most of them locally made.

"It brings us great pleasure to bring the Montclair Pop-Up 'downtown'. It was such a wonderful community experience last year, and we have been peppered with questions about when and where is the new pop-up going to be since last January," says Avdicevic.

More information can be found at:


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