MONTCLAIR, NJ – The 4th edition of the Montclair Pop-Up will be located at 310 Orange Road, with the grand opening on Saturday, November 26.

Local entrepreneurs, Selma Avdicevic and Helene Richman are very excited the Montclair Pop-Up will be located in the heart of South End.

Avdicevic says of the search process: “We have had several near hits and misses while trying to find the right location. Several deals on the Bloomfield corridor, as well as other neighborhoods, fell apart at the very last minutes. This is very good news for the Montclair real estate market, I should add. It means that entrepreneurial spirit is catching. But, not as good for temporary pop-up concepts like ours.

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After the last agreement on Bloomfield fell apart, we looked at each other and said – it’s time for South End. And here we are.”

Pop-up stores are temporary retail venues that are very popular in large urban areas. These shops, while temporary, can build up interest by consumer exposure. Pop-up retail allows curators to create a unique environment that engages the customers, as well as generates a feeling of relevance and interactivity.

“We believe Montclair’s retail landscape has greatly benefited from this idea, as evidenced by the surge of pop-ups since we first introduced the idea back in the Fall of 2013. Over the last 3 years, we created at the same time an exciting retail spaces where consumers can purchase unique products, as well as collaborative spaces for the community and local artisans,” says Richman.

Montclair Pop-Up will be curated to compliment the existing retail spaces in the South End.

Councilwoman Renee Baskerville says: “We are delighted to welcome Helene and Selma's Montclair Pop-Up to the South End. We have been trying for several years to work together, and I am delighted it has become a reality. This is a great addition to the neighborhood.”

Montclair Pop-Up will feature unique, artisanal goods, most of them locally made. “It brings us a great pleasure to bring the Montclair Pop-Up to the South End. All three pop-up editions were such wonderful community experience, and we hope to have a repeat of that here,” says Selma Avdicevic.

The founders plan to reach out to all other local businesses, and will seek joint participation to engage the neighborhood with events, signage, and marketing for the launch on November 26, which is also Small Business Saturday.

More information can be found at: http://www.montclairpopup.com/. Updates daily at the Montclair Pop-Up Facebook page: https://www.facebook.com/MontclairPopUp and Twitter feed: https://twitter.com/MontclairPopUp