LITTLE FALLS, TOTOWA, WOODLAND PARK, N.J. - Less than 90 days after launching on September 9, TAPinto Passaic Valley has amassed a readership of over 15,000 users, and over 32,000 page views in the month of November alone.
TAPinto Passaic Valley is the only locally owned and operated news source serving the the three surrounding towns, started by two local Passaic Valley alum, Mike Guerriero and George Juzdan.
"I had already known a lot about TAP running my businesses in Essex County since 2013, and I regularly picked up articles on social media near my shops in Caldwell and Montclair" said Guerriero. "I knew they were looking to expand into Passaic County and having just oversaw expansion of another beloved NJ brand(food), I wanted to be part of what Mike Shapiro, his team, and TAPinto.net were doing."
After applying for TAPinto Passaic Valley, Guerriero immediately went to work trying to put together a team. He recruited a partner and vice president of sales George Juzdan, who then brought in a mutual friend and journalist Petra Ayoub.
Together they launched on September 9 to a slow start, when a reunion video of a Passaic Valley High School student, Tony Kocotos and his brother Joe serving in the airforce. pep rally went viral. "The phone started ringing off the hook after that video" said Juzdan. "People were so happy to see positive news, they wished us luck, and many wanted to either jump on board or sponsor our site."
That attention was also garnered by local reporters and beat writers, and at the end of November TAPinto Passaic Valley was excited to announce 16 year Passaic Valley Today Editor Christa Limone, and her heavily respected lead reporter Tina Pappas were joining the team.
When the November numbers came in showing a growth of 1000% in readership, Limone said "Congrats go to you and George for launching TAPinto PV, and having the foresight to know it was going to really work with the direction of all the print media going in."
TAPinto Passaic Valley and the TAPinto App is and always will be free to all thanks in part to community sponsors such as Damiano Law, Pizza 46, Gelotti Ice Cream, and Premier Properties - The Damiano Group, to name a few. "We have had the opportunity to work with some of the staple businesses in the area, and growing up as a kid I wore a lot of their names on the back of our jerseys in little league" said Juzdan. "It is an honor to be able to promote and work with these companies now and spotlight all the great things they have always done, but might not of been highlighted in the past."