Essex County News

TAPinto Readers Invited to Attend Swap The Biz “Social Pitch Networking Gala”

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LIVINGSTON, NJ - Does the idea of networking cause you to break out into hives or a sweat? Do you avoid networking opportunities because you have had bad experiences in the past?

It doesn’t have to be that way. In fact, networking can be fun and lead to great business opportunities if it is done right. And, if you learn the Swap The Biz “Social Pitch” technique— you will not only soar through your next networking meeting, you may just have a great time too.

TAP readers are invited to the Swap the Biz rooftop, “Social Pitch Networking Gala,” on Wednesday, Sept. 28, from 6:30 p.m. to 9 p.m. (Rain Date: Sept. 29), at Dieci Uomo, which is located at 48 West Northfield Road in Livingston, NJ. Register Now, and for a special discount, use code TAP50 when signing up.

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Note: TAP readers are being offered the opportunity to learn Swap’s “social approach to networking” at a discount, due to a partnership with Swap The Biz.

According to Scott Eisenberg, founder and CEO of Swap The Biz, a high-end business networking organization that focuses on friendship first, the VIP experience will begin upon arrival as attendees walk the red carpet, have their photos taken and are then “whisked into the excitement” of an event where Swap the Biz “truly makes networking fun and gets deals done.”

“As always, the event will feature a great networking opportunity to meet other successful business owners, CEO's and affluent professionals,” Eisenberg added. “There will also be delicious Hors D'oeuvres, chocolate desserts, a wine reception and free raffles.” 



Event Agenda

  • 6:30 - 6:55 p.m. - Informal and Facilitated Networking
  • 6:55 - 7:00 p.m. - Welcome by Scott Eisenberg
  • 7:00 - 7:30 p.m. - Social Pitch
  • 7:30 - 7:35 p.m. - Free Raffle Giveaways
  • 7:35 - 9:00 p.m. - Networking Continues

The event is being sponsored by: TAP Into Livingston, your online source for everything in local news that matters; SocialFix, a creative, fearless and visionary digital agency; Dieci Uomo, which provides the ultimate luxury experience in male grooming: from exceptional haircuts and coloring to hot shaves, waxing, facials and even massage; and Suburban Essex Magazine, the premier go-to magazine for all business needs in Essex County.

Swap the Biz, a leader in the networking field, has transformed the “same old networking game,” with a fresh new approach called the Social Pitch, where instead of pitching one’s business, a person sets about learning about other’s interests, hobbies and dreams and sharing his or her own.

Swap The Biz is “revolutionizing networking and making it fun,” said Eisenberg.

"What is a Social Pitch," asked Eisenberg? “The answer is simple. Instead of pitching your business, we want to learn about you.”

He added, “For instance, I could share that I'm a fitness fanatic who placed 29th in the NYC marathon last year; or that I've jumped out of an airplane and crave adventure; or, even more simply, I could describe a place I am dreaming of going on vacation. Then, I would close briefly with my name and occupation.”

“Why do we do it this way,” asked Eisenberg? “Our basic premise (with proven results) at Swap The Biz is that all business stems from building a social relationship first and forming a friendship to get deals done.”

“Our central tenet is that developing a social relationship will lead to a friendship and ultimately result in business,” said Eisenberg, who runs the company with his wife Deborah. “This adheres to the old adage of ‘you do business with people you like,’ and we have found this to be an absolute truth. So we decided to add the ‘fun’ into networking and build friendships along the way.”

He added, “Friends want to spend time with each other and are inclined to help each other. We continue to see an escalating number of success stories evidencing the success of our unique approach of combining social connectivity and fun for people to develop real relationships. This results in friendships, which eventually lead to business. The best thing is that with the foundation of the relationship based in a social connection and ultimately a friendship, the bond is stronger and longer lasting.”

Swap the Biz offers Breakfast Referral Groups with industry exclusivity and 20 – 40 participants per group. Members have multiple presentation opportunities. There are rotating event formats, guest speakers and entertainment, as well as interactive social exercises, according to the website. Right now, groups meet in NYC and NJ, with more locations coming soon.

Evening events include high-end red carpet networking events with at least 60 – 90 attendees per event. Comedians, fashion shows and even magicians are commonplace at these events. Attendees socialize and connect with top influencers, according to the website. There are rotating event formats, guest speakers and entertainment, as well as interactive social exercises. Events are held in NYC and NJ, with more locations coming soon.

Click HERE to read about a past Swap the Biz evening event held in Livingston, NJ.

TAP into Livingston, TAP into West Orange, and TAP into West Essex are proud to highlight one of our main sponsors, Swap The Biz.  TAP into Livingston, TAP into West Orange, and TAP into West Essex thank Swap The Biz for its continued support in helping us to deliver important news to the residents of these communities on a daily basis. Because of sponsors like Swap the Biz, TAP into Livingston, TAP into West Orange, and TAP into West Essex are completely free to subscribers.

To learn more about becoming a sponsor of TAP into Livingston, TAP into West Orange, or TAP into West Essex, contact Jackie Schatell at (201) 618-7444 or jschatell@tapinto.net.

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