Musical Persuasion in US Presidential Campaign TV Ads from 1952 to 2020

Dr. Paul Christiansen of Seton Hall University will present a captivating lecture and discussion about how music has been used in political advertising for television presidential ads in the United States.
He will share insights from his book, Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016, which is the first book to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message—it's the dominant factor, more important than images, words, or narration.

Contact Information
  1. Adult School Dept of Montclair Public Library
  2. (973)744-0500 x2224
  3. info@adultschool.org
Tue, March 31
7:00 pm — 9:00 pm
Add to My Calendar 03/31/2020 7:00pm 03/31/2020 9:00pm America/New_York Musical Persuasion in US Presidential Campaign TV Ads from 1952 to 2020

Dr. Paul Christiansen of Seton Hall University will present a captivating lecture and discussion about how music has been used in political advertising for television presidential ads in the United States.
He will share insights from his book, Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016, which is the first book to offer a ...

50 South Fullerton Ave Montclair, NJ 07042

Adult School Dept of Montclair Public Library

50 South Fullerton Ave
Montclair, NJ 07042

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