Business & Finance

Dekalash Celebrates Grand Opening of Montclair Franchise


MONTCLAIR, NJ - Dekalash, Montclair's newest lash extension beauty bar has opened its doors located at 15 Bloomfield Avenue.

On Saturday, April 28, nearly 50 attendees gathered for the ribbon cutting of Dekalash, specializing in eyelash extensions.

Owned and operated by Nirmitee Shah and her husband Arun Vadlamani, residents of South Orange. While looking to start a new business as part of the Dekalash franchise, they opted to open in Montclair.

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Shah stated, "We chose to open in Montclair as it embodies the values that we aspire to, hard work, prosperity, diversity and inclusiveness." 

She added, "All of our employees live in and around Montclair and reflect these shared values as mentioned." 

Our mantra is,  "Providing everyday confidence."

On hand to support the opening were Montclair Mayor Robert Jackson, Diana Longo of North Essex Chamber of Commerce and founder of Dekalash Jennifer Blair.

Jackson commented saying,  "We are thrilled that Dekalash has opened in Montclair. It means that you feel comfortable being here and that Montclair is a place for your business to be."

Attendees who gathered for the event were greeted by the owner and a knowledgeable staff who made themselves available to answer questions while everyone mingled among one another.

Jackson continued, "We will support you anyway we can. We see Montclair is booming in this area and your vote of confidence in opening here is evident in you doing so."

Longo added a note of welcome from the business community. 

"On behalf of the North Essex Chamber of Commerce we wish to welcome Dekalash into our footprint and I'd like to congratulate Nirmittee. It's a major example of female entrepreneurship."

Taking in the decor, the layout provides a salon-type atmosphere reminiscent of the 1960s mode beauty shop, combining shapes and furnishing pictures with a 2018 spin. Guests also enjoyed the libations and spread provided. 

Founder of Dekalash, Jennifer Blair shared her story of the founding of Dekalash back in 2011. I wanted to find a way to provide a synthetic curl lash that was top quality and affordable in price. Opening a franchise in New Jersey  is a first, bringing the franchise to over 20 plus locations."

During the ribbon-cutting, Shah and her family gathered in front of the store along with Jackson and Longo. On the count of 3 given by Jackson, the red ribbon was cut and Dekalash became one of many new establishments opening on the Bloomfield Avenue corridor. 

Deene Reese technician said, "In some cases, lashes can change lives by providing one with that little extra  confidence making it easier for those that wish a good quality lash at an affordable price.  Sometimes, lashes are all you need." 


For information on  Dekalash go to

dekalash. Com or call (862)213-0494 

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