MONTVILLE, NJ – The Montville Township Zoning Board of Adjustments approved a new L.E.D. billboard on June 7. The billboard, located at One Route 46, had been rejected at the April 5, 2017 meeting.
The sign will replace a current, static billboard near New Road and Montville Diner. Changes to the proposal that was rejected included a 10-second interval for the sign to change its messages, increased from eight seconds, according to Louis D’Arminio, attorney for Outfront Media, the applicant, as quoted in the meeting’s minutes.
Towaco resident Jon Antal, General Manager of the New Jersey office of Outfront Media, testified that during the peak hours of 7:00 a.m. to 9:30 a.m. and 4:30 p.m. to 7:00 pm Monday through Friday, the eastbound facing of the sign would show its message for 30-second intervals. The westbound facing would remain at 10-second intervals, he said. This was also an increase in timing.
A single pole, two-face billboard was proposed, and the height of the sign will be reduced, according to Brett Skapinetz, Professional Planner and Professional Engineer, who also testified for Outfront Media.
“One facing would be available for municipal use once every other ad cycle rotation on each westbound sign and eastbound sign, for a total of eight turns per cycle,” Antal told the board. This was an increase over the number promised at the April meeting.
The application passed unanimously.