MONTVILLE, NJ – Montville Township High School senior Lindsay Paulen will head up social media for Spoon University’s new high school division when it premieres Aug. 15.
Spoon University is an online food resource for young people, designed to make cooking and dining easier for college students. With articles such as “how to make chocolate chip potato chip cookie bars,” and “use these 5 Starbucks hacks to save money every morning,” the site appeals to students looking for quick and easy ideas to make cuisine more fun.
Paulen wrote two articles for the website, including “30 Places to Eat in Morris County, New Jersey Before You Die.” She says her favorite spot among the 30 is Kabab Paradise.
On Aug. 15 the site will be launching its high school version, Paulen says, with a huge burst of “junior” themes, such as “where to eat if you visit Washington D.C. college campuses,” which she will write, and “easy lunches to pack for school.” Paulen’s job will be to spread the word through social media such as Instagram, Twitter and Snapchat.
Paulen developed her marketing skills during an internship with handbag designer and family friend Robert Verdi last summer.
“He would send me inspiration pictures and we, as a team, had to figure out how to translate the aesthetic into posts on Instagram and Twitter,” Paulen says. “Our goal was to increase followers and create a unique voice for the brand.”
Paulen also sharpened her marketing skills interning for the Hungry Twins, who have more than 300,000 followers on Instagram.
“The twins are studying abroad in Israel,” Paulen says, “so two other people and I are filling in for them at food events in New York City. We go and tweet about the food we see and eat, and make Snapchat videos.
“Hungry Twins’ ‘thing’ is extravagant food, like mac ‘n’ cheese grilled cheese sandwiches, or a glazed donut sandwich stuffed with peanut butter, Reese’s cups and M&Ms.”
Instagram is helping businesses thrive, according to Paulen.
“There are restaurants that have taken off because they came up with a crazy dish and posted a picture of it on Instagram,” she says. “The restaurant wouldn’t be thriving without social media. There’s one that has a hamburger with ramen noodles as the bun and now it has a three-hour wait on weekends! Without social media, that wouldn’t have happened. McDonald’s just flew in a bunch of Instagram experts to photograph their new food items. That’s crazy to me.”
Paulen plans to continue writing articles for Spoon University and post content to the Hungry Twin and Spoon University social media sites.
“I have a passion for food writing,” she says. “I’ve made so many friends through my positions.”
She hopes to study business and journalism in college.