Business & Finance

Third L.E.D. Billboard Proposed for Route 80 in Montville

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Robert Freud testifies for AMJM Credits: Melissa Benno
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Location on Hook Mountain Road where billboard is proposed Credits: Courtesy of Google Earth
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Location of 21 Hook Mountain Road, where billboard is proposed Credits: Courtesy of Google Earth
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Robert Freud testifies for AMJM Credits: Melissa Benno
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MONTVILLE, NJ – In the aftermath of the rejection of one L.E.D. billboard and the acceptance of another during the same night’s meeting, the Montville Township Zoning Board of Adjustment heard the first evening of testimony for an application to install a new 80-foot L.E.D. digital billboard on Hook Mountain Road.

Attorney John Wyciskala presented AMJM Holdings’ application to the board at the April 5 meeting.

The proposed location for the billboard is next to Route 80 across from the highway exit, near the commercial buildings on Hook Mountain Road. (See the maps in the photo gallery.) The billboard message would be viewable to Route 80 drivers.

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“We feel this particular property is really suitable for this use and its location, and we don’t think it will have any impact on any of the neighbors,” Wyciskala said.

Professional Engineer and Professional Planner Robert Freud described a two-sided billboard to be located on six acres. The message portion of the sign would be 20 feet by 50 feet. The property is wooded with no structures on it and it has a 100-foot change in elevation, he said. Tree clearing would be necessary for the construction of a gravel access road, and utility pole work would be necessary to install a pole to supply electricity to the billboard, he said. The sign base would be set back 23.9 feet from the Hook Mountain Road right-of-way, and five feet from the Route 80 right-of-way, he said.

Due to the steepness of the site, the applicant is also seeking a steep slope variance for the access road. Freud said no storm water management plan is required.

Board Member Ron Soussa asked if blasting would be required, and Freud said he did not anticipate that being necessary. Board Chairman James Marinello requested photos of example billboards, in Morris County, that are as close as possible to the size of the requested sign. Board Member Kenneth Shirkey asked if access was possible from the adjacent commercial properties, and to hear how the gravel drive would be maintained in the winter.

These questions will be addressed during future testimony, which will continue at the June 2 meeting.

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