TAPinto is a network of more than 80 award-winning objective online local news sites. While we accept Letters to the Editor, we do not have an Editorial Page and do not provide our opinion on any elections or issues. We do not endorse candidates.
Like hardcopy newspaper, television, radio and other media, TAPinto provides opportunities for candidates to advertise. Such advertising does not connote an endorsement or support from TAPinto.
All candidates are provided the same opportunities to utilize TAPinto to market their candidacies. Some of these opportunities are paid for and some are free of charge, as more fully described below. All candidates are charged the same amount for the same marketing vehicle.
TAPinto has a strict ethics and transparency policy available here: https://www.tapinto.net/pages/about-us
In addition to this publication of these Policies, all local TAPinto owner/publishers are required to provide these Policies to their local candidates, simultaneously, via email or trackable postal delivery.
The following is a list of TAPinto’s Election Policies:
1. Press Releases: Campaign press releases can be submitted for publication at any time up until midnight of the Saturday preceding the election. Press releases are $50 per release per TAPinto site and will not be published if they are defamatory.
Press releases will be published in the order in which they were received. Publication of press releases is at the sole discretion of the editor of that town’s site and the Sunday preceding the election will be the last day in which press releases are published. Should the release not be published, payment will be refunded.
Press releases MUST be submitted directly on the site for consideration for publication no later than midnight of the Saturday preceding the election.
2. Candidate Statements: Beginning two months prior to Election Day and ending at midnight of the Saturday preceding the election, candidates can submit a maximum of one candidate statement per week at no charge.
Publication of candidate statements is at the sole discretion of the editor of that town’s site.Statements must be factually accurate and not defamatory.Statements will be published in the order that they are received and the Sunday preceding the election will be the last day in which Candidate Statements are published.
Whether candidate statements are posted on the TAPinto social media channels for the town is in the discretion of the editor of that local TAPinto site.However, if any candidate statements are posted on TAPinto social media in a town, ALL candidate statements must similarly be posted on social media to ensure all candidates are treated equally.
Candidate statements MUST be submitted through the site directly, no later than midnight on the Saturday preceding the election.
3. Letters to the Editor: Anyone can submit Letters to the Editor at no charge at any time up until midnight of the Saturday preceding the election. Publication of Letters to the Editor is at the sole discretion of the editor of that town’s site.
Letters must be factually accurate and not defamatory and can’t be anonymous. The letter writer must submit their phone number with their letter.The phone number will not be published – it will be used for verification purposes.
Letters will be published in the order that they are received and the Sunday preceding the election will be the last day in which Letters to the Editor are published.
Whether letters to the editor are posted on the TAPinto social media channels for the town is in the discretion of the editor of that local TAPinto site.However, if any letters are posted on social media, ALL letters must similarly be posted on social media to ensure all letter writers and candidates are treated equally.
Letters to the Editor should be submitted directly on the site.
4. Advertising: All candidates are able to purchase the following advertising at the following prices:
Site Advertising (may be prorated; shortest duration allowable is one week), which also includes unlimited publication of press releases and events during length of advertising campaign, which will be publicly labeled as Sponsored content:
Leaderboard (728 x 90 pixels desktop, 300 x 50 pixels mobile): $600 per month, $150 per week, per TAPinto site
Bullseye (300 x 250 pixels): $500 per month. $125 per week, per TAPinto site
Standard (300 x 100 pixels): $360 per month, $90 per week, per TAPinto site
Video Advertising (there is one dedicated video ad spot per TAPinto sites; 300 x 250 pixels): $800 per month per TAPinto site, minimum 1-month commitment
Sponsorship (each section on each site can be exclusively sponsored; Sponsorship of Education, Government and Elections sections is not available to political candidates to avoid conflicts of interest): $500 per month per Section per TAPinto site, minimum 1-month commitment
Content Marketing (unlimited publication of press releases and event listings): $250 per month per TAPinto site
Newsletter Advertising (sold weekly):
Leaderboard (600 x 74 pixels): $250 per week per TAPinto site
Bullseye (300 x 250 pixels): $200 per week per TAPinto site
Dedicated Exclusive Email Blast to Subscribers of a TAPinto site are $400 per Email Blast per TAPinto site. There is a limit of one Email sent per week per TAPinto site, no exceptions.
Content of the Email Blast cannot be defamatory and may be rejected for any reason. Upfront payment is required to reserve dates.
Content for Email Blast should be sent as a JPEG/JPG image, not text.
All materials (jpeg/jpg image, website url, headline and subject line) are due four days (96 hours) prior to send date/time.
The last day a Dedicated Email Blast can be sent is the Sunday prior to the Election. Dedicated Emails are labeled as Paid Political Advertising, in addition to the subject line including the words “Sponsored:”
Social Media Marketing: Any content submitted by a candidate can be posted to the TAPinto Facebook page for that TAPinto site for $50 per piece of content per TAPinto site. Such posts will be labeled as Paid Partnership, as required by Facebook and will also labeled as Paid Political Advertising on the post itself.
Upfront payment is required for Email Marketing and Social Media Marketing.
To discuss advertising on TAPinto, please contact firstname.lastname@example.org