MORRISTOWN, NJ— Carlene Henke and Bruce Chamberlain, teachers of the Quest project-based program at the Frelinghuysen Middle School recently announced the launch of the 2015-16 ”World of Work - Simulated Entrepreneurial Experience” (WOW-SEE) program. 

Ms. Henke describes this business simulation as “an opportunity for our young people to learn about building an entrepreneurial start-up business under the guidance of educators as well as business professionals”.  Volunteers from the local SCORE chapter, led by Ken Karlson along with Jill Cecala of BI Worldwide will mentor the students and offer their real-world perspective during the term of the WOW-SEE program. 

This will be the fifth year of this unique program where the students are allowed to use their creativity and analytic skills to develop a Themed Resort in a location that they choose.

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The students will work in teams to develop a business plan for their Resort that will include a business summary, competitive analysis, marketing plan, operations overview and a pro-forma P&L.  The teams will also create customer websites, TV and radio commercials, brochures and business cards and at the end of the term deliver a “Shark Tank” presentation to volunteers who will be playing the part of potential investors.

Between now and their final presentations in February of 2016, the student teams will meet with the SCORE volunteers several times to discuss their progress and get feedback. 

 "This program not only helps students develop business skills at a very young age," emphasized Mr. Chamberlain. "But  it also teaches them the importance of successfully working in teams, which will be critical to their success in both their academic and professional careers".





Since 1964, SCORE “Mentors to America’s Small Business” has helped more than 9 million aspiring entrepreneurs and small business owners through mentoring and business workshops. More than 11,000 volunteer business mentors in over 320 chapters serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses. For more information about starting or operating a small business, visit us at