MADISON, NJ -  Stars are aligned this year. The Madison Chamber of Commerce's 2015 “Halloween Hoopla,” is expected to be even more popular this year because it lands exactly on Halloween Day on Saturday, October 31 starting at 12:15p.m.

Children and their parents are invited to attend a Halloween costume parade followed by a magic show and trick-or-treating in the downtown business area.  

Businesses with an orange pumpkin sign in there window are participating and sure to have candy. Madison is one of few local towns that has a big parade throughout town and encourages business participation and trick-or-treating.

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"It's the perfect scenario," said Karen Giambra the chamber's Executive Director.  "Kids can spend the whole day in costume and really maximize the day."

"Last year we had hundreds of kids from Madison and surrounding towns.  It is a win-win.  The kids get a great day of trick-or-treating and entertainment and the parents can enjoy Madison's beautiful downtown and shops," Giambra added. 

The schedule of events is as follows:

12:15pm: Halloween Parade- Participants will meet at Green Village Road field on Kings Road.  The parade will start on Kings Road leaving the field at12:30pm sharp and finishing at Waverly Place.

1:00-1:30pm: Magic show held on the corner of Lincoln Place and Waverly Place.  In case of rain, the show will be held inside the gym at  Madison Junior School, 160 Main St.

1:30-3:00pm: Trick-or-Treating- Children in costume are invited to trick-or-treat through the downtown business district.  Participating stores will display a bright orange and black jack-o-lantern in their windows. 

"Madison PhotoPlus, 40 Main St. has generously offered to take a free photo of each child in their costume. Details will be available at Madison PhotoPlus the day of the event,"added Giambra.

Please contact Frank Iannarone at the Madison Pharmacy at 973-377-0075 or by email at  for more information.