MORRISTOWN, NJ - Dominic Palumbo came to America from Italy with dreams of owning his own business as a barber. That dream became a reality as Plaza Barber Shop was opened in December of 1929 on Elm Street in Morristown. His son Jerry Palumbo worked along side of him and they would be joined by son-in-law Joseph Russo.
For fifty-seven years, Joseph Russo has been been a recognizable figure in Morristown and been an important part of people's lives as they get a haircut or trimmed up for celebrations like weddings and graduations in addition to their regular visits. His grandson Albert Russo joined the staff at Plaza Barber Shop in August becoming the 4th generation in the Russo family business which also includes his father Gerry Russo and Joseph's daughter Rosemary Russo-Monod. In eighty-five years, many businesses have come and gone in Morristown but the Russo's continue to show that their old fashioned barber shop is alive and well.
Customers old and new seem to agree "Good haircut, good price, friendly service... Nothing fancy but a good choice for a simple haircut, seems like a lot of people are repeat customers, they knew everyone's name." That close relationship has been developed through the years of service not only to individual customers but to the community.
The Russo's have been active members at the Knights of Columbus, Columbian Club and St Virgil's Church in Morris Plains. Gerry Russo coached Morristown Babe Ruth Baseball for many years and is a long time financial supporter of local youth athletics at the schools and recreation programs.
When asked what would they do differently if they could, the answer was a resounding " We wouldn't change a thing! We've followed the same principals our grandfather and father have set forth over the the years. To always give the customer what they want, to always be courteous and pleasant to all who walk through our door and most importantly, the customer is always right. Our track record of 85 years in business in the town of Morristown says a lot about us as a family. We feel blessed to have such a wonderful clientele and serving some like the Doyle and Pendergast families that have been coming to the barber shop for as long as we've been in business. Having Albert join us to help carry the torch and provide service to another generation of Morristown residents is very exciting."
Plaza Barber Shop is located at 6 Elm Street in Morristown. Hours of operations are Monday, Tuesday, Thursday, Friday from 8am-6pm and Saturday from 8am-4pm.