The Italian restaurant and pizza place has been open at 30 Cook Plaza since 1960, but it wasn’t until this June that they opened a location on Main Street. Both locations offer full bar service as well as al fresco dining.
Mayor Bob Conley and Madison Chamber of Commerce representatives were on hand for the official ribbon cutting of the additional locale.
Rocco’s was first owned by wife and husband, Rocco and Janet Iossa, who then passed the business down to their son Gino Iossa.
“It was always our intentions to give it to our son. Now is just a good time as any. He’s a great chef, he’s ready, he’s a good owner,” Janet said.
Although the Main St. and Cook Ave. locations are connected they are like two separate restaurants.
Despite the same quality and taste in food the Main Street location is more like a small-town pizza shop while the Cook Ave section is both a pizzeria as well as bar and restaurant.
“It’s a different world up here. I get customers I never had being in the back,” Gino said.
What motivated Gino to open on Main Street was that although they were open for 55 years there were still local people who didn’t know Rococo’s even existed.
“I always wanted to be THE pizzeria on Main Street and now I am,” Gino said. "There is a lot to be said for location. We get a lot of foot traffic here on Main Street now."