EAST HANOVER, N.J. –Sierra Trading Post, part of The TJX Companies, has opened its first New Jersey location. The store stands between a Home Goods store and HomeSense on Route 10 in East Hanover.
Sierra Trading Post boasts off-price athletic apparel, footwear and outdoor gear. Much like the other TJX companies, the bargain priced merchandise comes from manufacturers and retailers who have excess inventory. It’s a place to find gear for outdoor activities at affordable prices.
The foundation of Sierra Trading Post was on-line retail based in Wyoming in 1999. TJX acquired the company in 2012 with hopes of expanding their online businesses.
The store is 17,700 square feet featuring clothing, footwear, hiking boots and running shoes. There are several incidental items, to make the outdoors fun. There are in-store and online daily deals for every one from cliff divers to outdoor cooks.
"We have a passion for exploration" said a statement from the company. "From taking a fresh trail to digging for deep savings, we believe in a business model that will empower you to do more. To see more. To explore more. To save more".