EAST HANOVER, N.J. –Sierra Trading Post, part of The TJX Companies, has opened  its first New Jersey location. The store stands between a Home Goods store and HomeSense on Route 10 in East Hanover.

Sierra Trading Post boasts off-price athletic apparel, footwear and outdoor gear. Much like the other TJX companies, the bargain priced merchandise comes from manufacturers and retailers who have excess inventory. It’s a place to find gear for outdoor activities at affordable prices.

The foundation of Sierra Trading Post was on-line retail based in Wyoming in 1999. TJX acquired the company in 2012 with hopes of expanding their online businesses.

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The store is 17,700 square feet featuring clothing, footwear, hiking boots and running shoes. There are several incidental items, to make the outdoors fun. There are in-store and online daily deals for every one from cliff divers to outdoor cooks.

"We have a passion for exploration" said a statement from the company. "From taking a fresh trail to digging for deep savings, we believe in a business model that will empower you to do more. To see more. To explore more. To save more".