MORRISTOWN, NJ - State Agriculture Secretary Douglas Fisher today visited ShopRite of Greater Morristown  as part of a Jersey Fresh homegrown agriculture promotional tour which stresses the importance of New Jersey’s agricultural community and the Jersey Fresh fruits and vegetables sold across the state and nation.

Jersey Fresh is an advertising, promotional and quality grading program launched in 1984 to help farmers inform consumers about the availability and variety of fruits and vegetables grown in New Jersey.  Through the many years of the program, consumers' awareness has increased, and it has become the benchmark for other states to initiate their own state-grown agricultural marketing programs. 

The farmland preservation program has preserved 132 farms totaling nearly 8,000 acres since 1987, said Freeholder Myers. 

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“Our farmers produce a wide variety of crops ranging from hay and grain to bedding plants and from hydroponic lettuce, to sheep milk for gourmet cheese,’’ said Myers. “Many of our farmers now focus on fruits and vegetable, which they market through local supermarkets, their farm stands, and community farmers markets. 

“Morris County also is now a major agri-tourism destination. Farmers welcome consumers on their farms to pick strawberries, apples and pumpkins,’’ added Myers, noting that work being done on these preserved farms fits right into Secretary Fisher’s Jersey Fresh model.

The New Jersey Department of Agriculture has continually worked to bring Jersey Fresh to all who want it, by working with restaurants, schools, colleges, big box stores, local communities, hotels, hospitals and more. 

For more information on Jersey Fresh, visit: