MORRISTOWN, NJ -  The group, Moms Demand Action for Gun Sense in America organized an event in Morristown on Friday June 7 to raise awareness on gun violence. During the day, organizers and attendees tied orange ribbons around lamp posts and asked business owners to hang signs in store windows urging action to end the gun violence epidemic.

"We recognize that displaying of a Wear Orange Placard in a store window is voluntary and can take courage", said Theresa Piliero and Fern Wolkin, co-leaders for Moms Demand Action for Gun Sense in America. "Many store owners immediately said yes, and some store owners immediately declined. A couple of businesses, when asked this year to participate, reported that last year they had received phone calls in opposition of the placard being in the storefront". 

This year was no different.

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An anonymous woman, called the South Street Creamery, demanding that the store remove the sign from the store's window. 

"The caller was very upset and emotional about the poster", said Amberley Williams, manager of the South Street Creamery. "The caller said that stores should not be taking a political stance".

Williams tried explaining to the caller that the Creamery is a family business and honoring those who have been killed is something that the family believes in. According to Williams, the caller became more agitated and asked Williams where she lived. When Williams wouldn't say where she lived, the woman, according to Williams, said she would find out.

"I then asked her if she was threatening me", said Williams.

Although the caller said she wasn't threatening Williams, the call became more heated, with words being exchanged by both women. In the end, Williams chose to not call the police and was determined to leave the sign in the window.

"This isn't the first year we have gotten phone calls about these signs", said Williams. "We had a call last year from a woman, as well".

The group reported that although businesses had received complaints last year, each of those businesses posted the sign again this year.

"We respect every individual’s right to voice their opinion and we are grateful to the stores who refuse to take the placard down", said Piliero and Wolkin. "Together, we can end gun violence".


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