Social Media and Why Your Business Needs It

In today's world Social Media has become an essential part of any marketing strategy. If you are a business that sells goods or services, it is likely that your customers will check your social media before deciding whether or not to use or come in to your business. It is a way for your business to increase brand awareness, identify key audiences, generate leads, and build strong and meaningful relationships with customers. According to the 2015 Social Media Marketing Industry Report, 96 percent of marketers are using social media in their marketing plans.

Utilizing social media across different platforms is all about telling your brand's story, who you are and what promise you are making to your customers. Interesting and informative content as well as creative, eye catching images and video is what will set your company apart from the masses.

Social media statistics

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To truly grasp the significance of social media marketing and how much it impacts businesses, take a look at the following statistics:

  • Forbes reports that three out of four consumers say that social media impacts their buying decisions
  • According to Social Media Examiner, 90 percent of businesses said that social media has increased the exposure of their business
  • And 84 percent of marketers have integrated their social media strategy with their traditional marketing strategies
  • 77 percent of businesses said that social media has increased site traffic
  • Over 50 percent of marketers say that social media has directly increased sales
  • As explained in FastCompany, “McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies in the years ahead.”

Your social media marketing plan

Once you recognize the importance of social media marketing, and understand the benefits it will have on your business, it is time to devise a plan. Social media is no longer an option, but rather a necessity, and while it may seem like an easy task for you or someone at your company to take on, it is important that your social media strategy is organized, consistent, speaks true to your brand’s story,

 At Nicklaus Marketing & PR we strategize your social media plan of action based on your company’s goals. We can then either lend guidance to an in house team, or handle the implementation of all social media so that you can focus on your business.

Nicklaus Marketing & PR specializes in customizing our services to meet your business’s needs. Offering a wide array of services from media buying, graphics, website design, social media, and much more. We work with you to strengthen your branding and increase your clientele.

 

Call or email us today and learn how we can help you take your business to the next level.

973 538 0450

info@nicklausmarketing.com

www.nicklausmarketing.com

Facebook: @nicklausmarketing

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

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Morristown

Newark Airport Shuts Down Temporarily on Tuesday Evening Due to Airplane Engine Fire

May 24, 2017

NEWARK, NJ – Newark Liberty International Airport shut down at approximately 9 p.m. Tuesday evening due to an apparent engine fire of a plane as it was preparing for flight.  According to the Port Authority of New York and New Jersey, emergency response teams are at the scene and no injuries have been reported.

According to news sources, the right engine of United flight 1579 ...

NJ Transit Awarded $10M for Automated Backup Train Safety System

May 24, 2017

WASHINGTON, DC - New Jersey Rep. Leonard Lance (R-7th) on Wednesday announced that New Jersey Transit Corporation (NJ Transit) has been awarded a $10 million dollar federal grant from the Positive Train Control Grant Program.

Positive Train Control is an automated backup safety system to combat human error in operations and improve reliability.

“This grant announcement is welcome news ...

Memorial Day Ceremonies In and Around Morristown

May 26, 2017

MORRISTOWN, NJ - Memorial Day weekend kicks off with a lot of opportunities for entertainment but keep in mind that Memorial Day is a time to honor the brave men and women who have sacrificed their lives to preserve our freedom

To honor those brave men and women there are several Memorial Day parades and events planned for the Morristown area.

On Saturday, Morris Plains will hold their 31 ...

Morristown's Sunrise Lake Beach Opens Memorial Day Weekend

MORRISTOWN, NJ. - Sunrise Lake Beach Club, located in Lewis Morris County Park will be open Memorial Day Weekend through Labor Day for swimming, boating, fishing and more. 

From May 27 to September 4, enjoy days at the beach, playing volleyball on the beach, building sand castles or swimming. Swimmers older than seven, can run, jump, climb and splash across the Wibit,  an ...

Eco Fun Fest- An Annual Green Family Festival

MORRISTOWN, NJ - Eco Fun Fest is an annual green family festival in Morris Township, NJ. Eco Fun Fest will be held on May 20th from 1:00 to 4:00 at Unity Charter School. At EFF you can expect good "green" fun for the whole family. Children's activities are high in fun and low in environmental impact. Kids can play planet friendly games, have their face painted, take a ride down ...

Fairies in the Garden; A Magical Day Comes to Frelinghuysen Arboretum Sunday June 25th

May 24, 2017

MORRISTOWN, NJ.  - Fairy Day is a day for fairies, magic, and wishes to come true. On this magical day, the young and young-at-heart embrace the possibilities of the unknown, and believe in fairies. For centuries, fairies have been an important part of culture and legend, and in all of the ancient legends, these mythological creatures are described as intelligent, mischievous, and magical.

The Civil War Invades Morristown; Experience Drills, Cannon Firings, Skirmishes, and Musket Shootings on June 10 & 11

MORRISTOWN, N.J. Cover your ears! The sound of the massive period cannon will amaze you. Step onto the battlefield and witness musket, artillery, and bayonet drills, daily mail call, and marching drills. Soldiers proudly play period instruments as they go into battle.

 ‘Civil War Weekend,’ a unique two-day event sponsored by the Second New Jersey Brigade and the Morris ...

Find Out How to Combat the Emerald Ash Borer and Other Invasive Tree Killers at Special Meeting in Morris Township; Thursday May 11

MORRISTOWN, NJ - Beetles and invasive species are attacking trees in our community. The Morris Township Environmental Commission will hold a special meeting on Thursday May 11 at 7pm in the Municipal Building, 50 Woodland Avenue,to discuss what homeowners need to know about The Emerald Ash Borer and other  invasive species. The beetle, approximately 1/2 inches long and 1/8 ...

Increasing Numbers Prompts New Location for CCM Graduation

May 23, 2017

MORRIS TOWNSHIP, NJ – For the first time in its history, County College of Morris (CCM) will be holding its graduation ceremony off site  due to the enthusiastic response of students who wish to participate in the ceremony.  This year, the 48th Commencement Ceremony will take place at Mennen Sports Area on Friday May 26, 2017.

College officials changed the venue due ...

Lewis Morris Park Will Be Closed on Saturday May 20th

MORRIS TOWNSHIP, NJ - Lewis Morris Park will be closed to the public on Saturday May 20 from sunrise to 6pm for a special event. The Morris County Park Commission has stated that the park will reopen to the public at 6pm

Morris Township Resident Recognized for Dedicated Service

MORRISTOWN, NJ - An Award of Recognition was presented to Josephine Ormsbee of Morris Township on May 9, 2017. Ormsbee was recognized for her dedicated service to senior citizens in the community.

The award was presented during  the 2nd annual Cissy Laureys Senior Volunteer Award Ceremony hosted by Morris County Clerk, Ann F. Grossi.

 

Local Business Team Brings Experience and Insight to Northern NJ Fishing and Hunting Scene

Wanaque, N.J. - May 24, 2017 - Local business owner Ken Niepokoy and his manager Timmy Peschl, make up the dynamic team at Northern N.J.’s top choice hunting and fishing shop, Tackle and Field. Tackle and Field went under new ownership back in 2013 when it was bought and rebranded by Niepokoy. Peschl, who worked for the previous owner, stayed on as a manager and the two became a forceful ...

Merchant of Venice Makes Memorable Opener at Shakespeare Theatre

MADISON, NJ – “The Merchant of Venice” has plenty to say about prejudice, suspision, money and cruelty.

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Letter to the Editor: New Jersey Cannot Afford Heavier Trucks On The Roads

May 25, 2017

Like most states, New Jersey’s roads and bridges are in need of repair as decades of wear and tear take their toll on vital infrastructure. But despite these challenges, shipping industry groups are asking Congress to increase federal truck weight limits. This would cost taxpayers by exacerbating infrastructure damage while weakening industries such as freight rail that are critical to the ...

Slow Fire: The Beginner’s Guide To Barbecue by Dr. BBQ Ray Lampe | Book Review

May 27, 2017

NUTLEY, NJ - Burgers, Franks, and the occasional Steak are not barbecue. Before everyone gets their knickers in a twist and posts endless comments let’s go over some of the basics.

Hamburgers, Hot Dogs and Steaks are grilled, outdoors. Since barbeque is traditionally cooked outdoors that’s where barbeque somehow evolved to mean most any cook out, even ones that are catered by ...

Upcoming Events

Sat, May 27, 8:00 AM

Delaware National Recreation Area, Hardwick

NJ Audubon: Birding By Bike at Old MIne Road

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Sat, May 27, 9:30 AM

Scherman Hoffman Wildlife Sanctuary, Bernardsville

NJ Audubon: Nature Infused Yoga Spring Session

Green Health & Wellness

Sat, May 27, 10:00 AM

Museum of Early Trades and Crafts, Madison

New Exhibit at Museum of Early Trades and Crafts: ...

Arts & Entertainment

Narcotics, Thefts and Driving While Intoxicated Tops This Week's Police Blotter

May 24, 2017

 

MORRIS COUNTY PARK POLICE  BLOTTER 5-13 through 5-20, 2017

5/13: ARRESTS FOR POSSESSION OF NARCOTICS/DRIVING WHILE INTOXICATED: Officers observed a motor-vehicle parked in an unauthorized area in Hedden County Park in Randolph. An investigation led to Mariana A. Posso, age 29, of Randolph, to be charged with Possession of a Controlled Dangerous Substance in a Motor-Vehicle, ...

Mother's Day 5K Run/Walk Welcomes More Than 1,300 Participants

May 24, 2017

BERKELEY HEIGHTS, NJ - On May 14, Sophie Thomsen, 17, of Morristown placed tenth in the 13-19 year old female category, with a time of 25:52.5 in the 16th Annual Mother's Day 5K Run/Walk at Memorial Field in Berkeley Heights. Along with Thomsen, the Summit Area YMCA welcomed a record-breaking 1,368 participants  After a full day of rain the previous day, the morning of the ...