Business & Finance

Fill the Local News Void and Create a Profitable Business: Start TAPinto in Your Town

Many newspapers are regionalizing their coverage or being acquired by media conglomerates and laying off journalists, creating a void in local news coverage, not only in New Jersey but throughout the country.
 
As a result, there is less and less local coverage of your local government and board of education, high school sports, charitable events and other newsworthy local happenings, says TAPinto CEO and Publisher Michael Shapiro.
 
"At TAPinto we are filling the void being created in local news caused by the regionalization and downsizing of hardcopy newspapers," Shapiro said. "We provide a turn-key solution and enable people, ranging from entrepreneurial journalists and public relations professionals, to business development and marketing executives, to realtors and others who start TAPinto as a side business, to nonprofits and universities and even hardcopy newspaper publishers, to start a profitable online local newspaper business in their town."
 
TAPinto franchises local news sites to local owner/publishers and now has more than 65 local news sites covering more than 100 municipalities in New Jersey and New York, with more than 6 million readers during the last year.
 
 
Jonathan Jaffe, a veteran journalist and former Star-Ledger reporter who owns the public relations firm Jaffe Communications, saw an opportunity to start a quality online news site in New Brunswick, New Jersey. He hired Jack Murtha, a firecracker reporter with a graduate degree from the Columbia University School of Journalism, to oversee coverage of day-to-day news in New Brunswick and at Rutgers University, while Jaffe manages the site, coordinates other staff and serves as city publisher.
 
"New Brunswick and the Rutgers community have other online publications but they are more activist in nature," Jaffe said. "I wanted to develop a high-quality objective online news site that would serve all of the residents of New Brunswick and the Rutgers community. TAPinto provides the technology, backend, training, and support so we could focus on quality journalism -- breaking great stories and developing long-term investigative series, while coordinating local advertising. TAPinto handles the rest."
 
Jaffe noted that TAPinto continues to grow in Middlesex County, allowing for more robust news as sites freely share content across the platform.
 
"With my reporters teamed with TAPinto writers covering other aspects of the county, we now have a superior news organization that is second-to-none in terms of comprehensive coverage of Middlesex County," Jaffe said.

 
Ravenell Williams, CEO of the Plainfield YMCA, saw the lack of local news coverage in Plainfield as a detriment to the community.
 
"Pretty much the only time Plainfield is in the news is when there is a major disaster," Williams said. "However, the vast majority of what is going on in Plainfield is good news -- with so many Plainfielders giving back to the community and doing wonderful things.  I wanted to also tell those stories and at the same time, saw an opportunity for the Plainfield YMCA to develop additional marketing opportunities. TAPinto enables a nonprofit like ours to give back to the community, better inform our residents, and create additional donated funds so that the Plainfield YMCA can do even more great things for our community."
 
For business entrepreneur Darlene Cullen, starting TAPinto in South Plainfield, NJ was an obvious business opportunity.
 
"The only news coverage in South Plainfield was a weekly print publication," Cullen said. "There is little value in old news. TAPinto creates the opportunity to provide up-to-the-minute news in my town. So I started TAPinto South Plainfield three years ago and it has already become the go-to-place for local news and information. On the business side, TAP South Plainfield is surging. TAPinto's unique model enables us to sell marketing and advertising opportunities to businesses in South Plainfield and into all of the TAPinto sites in New Jersey, which has created a significant revenue stream for my thriving business."
 
Jackie Lieberman, a veteran journalist, saw an opportunity in Westfield, NJ where her local hardcopy newspaper's idea of going online was to have a pdf of its newspaper available.
 
"People don't want to wait a week to find out what is going on in their town," Lieberman said. "Most people get their news online and in particular, on their phone and I saw that that trend would only grow. Thanks to TAPinto's system that enables us to share content within the network of TAPinto sites, I'm also able to provide important stories throughout Union County and the State of New Jersey to our readers with no work on my part because my fellow TAPinto franchisees are covering those stories in their towns."
 
Anyone who may have interest in helping to fill the local news void in their town can visit www.starttap.net for more information.
 
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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY).  It also includes a franchised Travel section, TAPintoTravels covering domestic and international travel.

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Morristown

Free Climate Documentary by Oscar Nominated Director; Saturday July 29

July 25, 2017

DENVILLE, NJ - How to Let Go of the World and Love All The Things Climate Can't Change, a deeply moving documentary by Oscar-Nominated director Josh Fox, will be screened at the Denville Municipal Building (1 St. Mary's Place, Denville), on Saturday, July 29, at 10:30 AM, by 350NJ, Food & Water Watch, Citizens Climate Lobby, and the Coalition Against the Pilgrim ...

Just Pups Pet Stores & Owner Agree to Stop Selling Animals in NJ, Pay $326,000 to Settle Fraud Suit

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NEWARK, NJ – "Just Pups stores in East Brunswick, East Hanover, Emerson, and Paramus were among 26 pet stores cited for noncompliance with state consumer laws last year in a string of staggering accusations. As of yesterday, "Just Pups" owner Frank LoSacco can never sell pets in New Jersey again.

Attorney General Christopher S. Porrino and the Division of ...

Free Summer Family Movie Night; Wednesday July 26

July 25, 2017

MORRIS TOWNSHIP, NJ -  Morris Township's Free Summer Family Movie Nights will continue on Wednesday July 26 with the showing of the Lego Batman Movie (Rated PG). The movie will take place at Ginty Field at approximately 8:30pm

The animated action movie takes place in Gotham City, where Bruce Wayne must deal with the usual suspects while discovering that he accidentally adopted a ...

Butterfly Tent Safari Returns to Essex County Environmental Center July 15

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Free Movie Night in Morris Township Wednesday July 12

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Flag Display Shows History of Our Nation's Flag; Now Through September 15

July 26, 2017

MORRISTOWN, NJ - A special exhibit; "Saluting Old Glory: Our Nation's Flag" will be on display at the county library now through September 15. The display shows the evolution of our nation's flag and the history that is symbolically represented in the stars and stripes.  Visitors will see  the changes that took place in the American flags from the Colonial Period to ...

Morris County 4-H Fair Begins Today; Wednesday July 19

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Varieties of family-friendly activities are ...

Morristown Pool Hosting Dive-In Movie Night; Sunday July 30

July 27, 2017

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The movie, which will begin at approximately 8pm, is an animated adventure of Moana's Island and how she answers to the ...

Garden Tea and Tour at Morristown's Frelinghuysen Arboretum

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 A leisurely, ...

Women Veterans Peer Support Group

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After 10 Drownings in One Month, NJ Authorities Offer Tips to Avoid Water-Related Tragedies

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July 17: A 2-year-old drowned in a home swimming pool in Galloway
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'Spider's Web' Weaves Spell

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Town Hall Locations Offered To Congressman

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The following letter was sent to Congressman Rodney Frelinghuysen today in response to this video clip: http://tinyurl.com/ydh6j7na

Dear Congressman Frelinghuysen,

In light of the recent exchange with one of your constituents at the White Meadow Lake festival in Rockaway last weekend, I would like to offer my assistance.

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How the Newark riots and other race riots changed America

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How the urban riots in Newark and other cities changed our country and politics forever

I grew up in New Jersey when Newark, Plainfield and other cities experienced rioting and later became a proofreader and reporter for The Star-Ledger  (1978-1983), for which  I covered Newark and Plainfield. 

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Upcoming Events

Fri, July 28, 9:00 AM

Scherman Hoffman Wildlife Sanctuary, Bernardsville

NJ Audubon: NJ Audubon Photographic Instructors' ...

Arts & Entertainment Green

Sat, July 29, 9:00 AM

Scherman Hoffman Wildlife Sanctuary, Bernardsville

NJ Audubon: NJ Audubon Photographic Instructors' ...

Arts & Entertainment Green

Sat, July 29, 9:30 AM

Scherman Hoffman Wildlife Sanctuary, Bernardsville

NJ Audubon: Nature Infused Yoga Summer Series

Green Health & Wellness

Possession of Controlled Dangerous Substances Top This Week's Police Blotter

July 25, 2017

MORRIS COUNTY PARK POLICE  BLOTTER 7-2 through 7-3, 2017

7/2: ARRESTS FOR NARCOTICS: Officers executed a motor-vehicle stop for a moving violation in Hanover Township. An investigation led to Elias V. Baldeon, age 20, of Hingham, MA. to be charged with Possession of Controlled Dangerous Substances (suspected Xanax and Marijuana), and Possession and/or Consumption of an Alcoholic Beverage ...

United Way and Partners Help Residents Claim Vital Tax Credit

July 27, 2017

ALICE and poverty-level residents also get back $5.7 million in tax returns

MORRISTOWN, N.J. –United Way of Northern New Jersey and its partners helped area residents who are working but struggling to afford the basics claim nearly $1.5 million in Earned Income Tax Credits through its free tax preparation program this year.

For local individuals and families who are ALICE ...