MORRISTOWN, NJ - The Town of Morristown has seen improvement in pedestrian safety following the Morristown Bureau of Police’s participation in the Street Smart pedestrian safety campaign, according to a new report from TransOptions. This is the third Street Smart Campaign that the Town of Morristown has participated in. The town Morristown previously completed campaigns in the spring of 2016 and the spring of 2017. The third campaign launched in May 2019.

Street Smart is a statewide public awareness campaign that combines educational outreach and high-visibility law enforcement to change behaviors as they relate to pedestrian safety.

“Since every community is different, it’s important to address pedestrian safety on a local level and we have seen that those efforts to build a grassroots culture of safety have been successful in Morristown,” said TransOptions President Dan Callas. 

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The campaign resulted in:

  • 308 enforcement hours dedicated to Street Smart
  • 58 percent reduction in non-compliant midblock crossings
  • 5 percent decrease in drivers failing to stop for pedestrians at the crosswalk
  • 7 percent decrease in turning drivers failing to yield to pedestrians at the crosswalk
  • 9 percent increase in survey respondents’ awareness of police department efforts to enforce pedestrian safety laws
  • 14 percent increase in respondents knowing they should not begin crossing once the pedestrian signal is counting down
  • 23 percent increase in respondents correctly identifying an unmarked crosswalk at an intersection
  • 32 percent increase in respondents reporting being exposed to messages addressing pedestrian safety
  • 46 percent increase in respondents reporting being exposed to “Street Smart” messaging
  • 5 percent decrease in drivers failing to stop for pedestrians at the crosswalk while temporary reflective delineators were applied to the roadway

During the 2019 campaign, TransOptions, the Morristown Bureau of Police, and the Town of Morristown collaboratively worked to increase safe walking and driving behaviors in the community through enforcement, education, and outreach. The campaign was evaluated using a pre-/post- study design using community surveys and intersection observations. TransOptions also evaluated data from a speed radar sign used throughout the campaign to slow drivers in high-risk speed areas in town.

“Morristown’s walkability makes it a fantastic place to live and work, however also presents the challenge of balancing the needs of both motorists and pedestrians. The Morristown Bureau of Police is committed to furthering the public’s awareness of pedestrian laws, as well as safe crossing behaviors, through its participation in the Street Smart campaign, which was hugely successful in 2019,” said Sergeant Brian LaBarre of the Morristown Bureau of Police. Sergeant LaBarre added, “We hope to build upon our success to further reduce pedestrian crashes and prevent injuries within the busy Morristown downtown.”

Between January 1, 2016 and December 31, 2018, there were 73 pedestrians involved in crashes in Morristown. These crashes include 1 fatal injury, 1 suspected serious injury, 9 suspected minor injuries and 42 possible injuries, according to data from the New Jersey Division of Highway Traffic Safety and Rutgers Center for Advanced Infrastructure and Transportation (CAIT). 

“We also look forward to working with the Town throughout 2020 on new and creative approaches to prevent injuries and fatalities on our roads", said Calas.

For more information on Street Smart, visit, or call TransOptions at (973) 267-7600. A non-profit organization, TransOptions is the transportation management association for northwest New Jersey that delivers programs to improve mobility, the environment and overall quality of life of all residents and commuters.