WESTFIELD, NJ — Emack and Bolio’s ice cream and chocolates will be featured in the Westfield Creamery, an ice cream shop set to open in Downtown Westfield within about 30 days, according to owner Roger Paradis.  

The new store will be next door to the Rialto movie theater at 258 East Broad St.

“We chose Westfield because it is a vibrant, family-friendly community,” Paradis said. “The Westfield shop’s ambiance will definitely cater to children and ice cream lovers of all ages.”

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Emack and Bolio’s was founded in Boston in 1975 as a place for musicians to hang out after shows, according to the company website. The brand is known for its creative cones and unique chocolates. Today, they have locations in Massachusetts, New York, Hong Kong, South Korea and more.

“Emack & Bolio's is a double-premium, award-winning ice cream with a long history of success that trends strongly on Instagram and other social media,” Paradis said. “E&B enjoys tens of thousands of followers, and one Instagram post exceeded two million views.”

Although there was a permit granted for building changes at the location, the only updates will be a new sign and a fresh coat of paint, according to Sherry Cronin, the executive director of the Downtown Westfield Corporation.

“Westfield is a natural fit demographically and we hope to bring lots of ice cream bonding enjoyment to all the families in town and those in surrounding communities,” Paradis said.