The answer is an resounding yes, SEO is alive and well and Google's search engines still reward you or penalize you for it. Let me repeat that SEARCH ENGINE OPTIMIZATION is alive and well.
Google alone processes on average over 40 thousand search queries per second, making it over 3.5 billion in a single day. That alone should tell you that the SEO game is as important now than ever.
Over the years Google’s artificial intelligence — RankBrain has gotten smarter and smarter making SEO harder and harder to win. The days of adding the same words into your content, over and over, and adding words that don’t really help make great content are gone. Keyword stuffing is tried but it can actually hurt you rather than help you.
Google wants content that is fresh, relevant and answer questions of the user. They want references of your content connected via backlinks. This is what makes Google happy.
2019 SEO Questions for the Business Owner
Can SEO Trends change fast and hamper SEO success? YES
Does Google’s search engines want your valuable content? YES
Is the first page still worth being on? YES
Do business owners need their small businesses on the first page SERP? YES
Should your Digital Marketing strategy include SEO? YES
Are SEO and organic search tied together? YES
Does Google still reward websites that have a great user experience? YES
Does SEO alone allow you to show up in search queries or search rankings? NO
Does SEO improve website traffic? YES
Should your SEO expert be sharing data with your Content Marketing expert? YES
Does Good SEO still include high-quality content? YES
Does the Quality of the Content need to be well researched and thought out? YES
Should your SEO expert known and understand the social media marketing? YES
Should your Website provide original content that answers questions? YES
Does Google search provide benefit to websites that have provide great content? YES
Does your SEO provide a real value to the search engines? YES
Does Google search provide benefit to websites that have fast page load speeds? YES
Does a business owner need to know about Google's penguin or panda updates? NO
Does the Business owners' SEO's know about penguin and panda updates: YES
Does Google benefit websites providing a good mobile users online experience? YES
Must the website be fast on mobile devices and desktop? YES
Should you have a mobile version or just a mobile friendly version of your website? Y&N
Will Google provide demographics, visitor information, website's traffic data and patterns using Google Analytics? YES
Should I care about Bing search or just concern myself with Google search? YES
Must I be worried about what changes voice search will bring? NO
This article was originally published by Results Driven Marketing, LLC a Wynnewood, PA based company. Provisional use and permission received.
Janeene High is the owner of Results Driven Marketing, She and her team work regularly with small to medium sized businesses. She helps companies and small sized down to solo businesses cash in on digital marketing trends, helping them sustain qualified traffic to their websites. Essentially we are “turning clicks into clients.” Janeene can be reached in her Wynnewood office by calling 215-393-8700 or via email to firstname.lastname@example.org
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