NEW PROVIDENCE, NJ - Email marketing is the tried-and-true strategy of sending emails to engage with your business’s prospects and customers. 

It’s the most direct and effective way of connecting with your audience and converting them into customers. What’s more, email marketing consistently wins out over all other marketing channels, making it the most effective way to market your business.

In fact, industry experts believe that email marketing can be more valuable than social media advertising.

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According to Litmus, a worldwide leader in email marketing, the average return on investment (ROI) on email marketing is $42 for every $1 spent. 

Why? Because everybody uses email, and that number along is only increasing. 

Think about it. What is one of the first things you do in the morning when you wake up and at night before you go to bed? 

Here at TAPinto, we specialize in bringing email marketing to the local level. We provide access to our engaged local readers.  All you need to do is tell us what you’d like to promote. 

Opening a new business or announcing a new local service or product? We can bring your first customers to the door. 

Looking for new clients? We can be the educational tool you need to drum up new business. 

Unlike other forms of marketing, email marketing gives you the ability to bring the audience to you, your business and your product while offering full analytics and transparency.

As a marketer, there is no better way to get the audience’s attention than with a direct email. 

TAPinto’s email marketing program allows our partners to reach an engaged local audience at an affordable price. 

Here’s how to do it:

     1.  Build An Interested Contact List

In order to send an email, you need people to send it to! Most people think the best way to get new contacts is to add a signup form on their website or social media channel to invite people to add themselves to a contact list; however, this is not the most effective way to generate leads. 

TAPinto utilizes lists of readers who, in exchange for their emails, receive local news delivered to their inbox every day. We show our customers the value our brand can bring them by connecting with their local community - all for free.

Looking to build your own list? Consider offering something in exchange for the person providing their email address - like $5 off their next purchase or entry into a monthly contest. Most of these are free or low in cost for your business to create and distribute, and customers will appreciate the perceived value of your offering. 

     2.  Create Engaging Content

Your email recipients want to receive consistent, engaging content that appeals to their interest in your business. Frequency of delivery and the content that is included in your emails play an equal part towards the success of your email.

Here at TAPinto, we give a commitment to every free subscriber that we will deliver local news directly to their inbox every day. Alternatively, we make a commitment to our advertisers that we can deliver their message to our readers.

Treat your emails as a way to keep your customers updated about our business, and their interest and loyalty will follow. 

     3.  Send and Analyze 

With email marketing, technology allows you to know exactly how many people received your email, opened your email, how many times they opened the email and how they engaged with the messaging contained in the email. 

TAPinto uses our analytics to tell us what news is important to our readers. We are constantly improving our news offerings to best meet what interests our readers. 

To learn more about marketing your business on TAPinto, contact Bobbie Peer at bpeer@tapinto.net.