Press Releases

Keeping Babies Safe Announces Newton Baby as a Charitable Sponsor for 2018

369b0e65baa677868142_NB-logo-green.jpg
ef42fd776165496f267d_KBS_Logo_PMS.jpg
369b0e65baa677868142_NB-logo-green.jpg

WARREN – Keeping Babies Safe (KBS), a national non-profit organization dedicated to educating young families about safe sleep for babies, today announced that Newton Baby is a “Charitable Sponsor” for 2018.

The proceeds from the sponsorship will be used to expand the non-profit’s mission for its “Be Smart About Safe Sleep™” campaign, which reaches across the country to educate new parents and caregivers about the safest ways to handle a baby in a crib.

“Newton Baby has been a consistent supporter of KBS in recent years and we are absolutely thrilled to welcome the company as one of our Charitable Sponsors for this year,” said Joyce Davis, co-founder and president of KBS. “Not only do we appreciate the financial commitment to support our mission, but we thank Newton for helping to spread the word about safe sleep through its expansive network.”

Sign Up for E-News

Charitable Sponsors have made it possible for KBS to produce an educational video that now appears on The Newborn Channel in thousands of medical facilities across the country, as well as to provide literature to new parents upon discharge from the hospital.

“Without the terrific financial support of Newton Baby and other responsible retailers, KBS would not be able to provide the level of education to families,” Davis said. “We like to believe that thousands of injuries or deaths have been prevented over the years because of our campaign. It is an incredible source of pride for KBS and its supporters.”

At Newton Baby, it's our mission to bring safer sleep to babies and peace of mind to their parents,” said Krystal Blackman-Navarrete, Director of Customer Experience at Newton Baby. “We are proud to support Keeping Baby Safe in their ongoing efforts to educate parents on safe sleep practices.”

The role of KBS has grown in importance in recent years. The U.S. Centers for Disease Control and Prevention has recently released a report finding that parents continue to practice unsafe habits that have been associated with sleep-related infant deaths, including sudden infant death syndrome.

This disappointing report, appearing Jan. 9 in the CDC's Morbidity and Mortality Weekly Report, shows:

  • 1 in 5 mothers says she places her baby to sleep on his or her side or stomach.
  • 2 in 5 leave loose bedding and soft objects in the baby's sleep area, most often bumper pads and thick blankets.
  • 3 in 5 sometimes share their bed with their baby.

These practices contribute to about 3,500 sleep-related deaths of U.S. babies every year, according to the CDC. For KBS, the report underscores that unsafe sleep practices remain common and that we, collectively, need to get safe sleep messages to new audiences.

Learn more about KBS at KeepingBabiesSafe.org and Newton Baby at NewtonBaby.com.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

New Brunswick

The Jaffe Briefing - June 15, 2018

JERSEY CITY - Should topless women be allowed in the city?  That's the big issue consuming the City Council these days, as members continue to debate 1980s-era obscenity laws. There was supposed to be a vote at the council meeting on Wednesday, but it didn't happen. Before there is a vote, it appears the goal is to wrangle support of all nine members of the City Council. The nagging ...

The Jaffe Briefing - June 14, 2018

EAST RUTHERFORD - The typical sports fan in New Jersey has until 2026 to get excited about professional soccer. That's because the Meadowlands could be the epicenter of the soccer world, a contender to host the World Cup. It could be  an amazing coup for New Jersey, although expect worldwide marketers to try to convince everyone that the big game would be played in "New ...

The Jaffe Briefing - June 13, 2018

ATLANTIC CITY - When the Hard Rock Café and Casino opens June 28, a strip club will also open on the property. But this isn't your typical, dark titty bar. No, it is 36,000 square feet of space, about the size of a typical Marshalls. So, figure the place is wall-to-wall strippers, each jiggling for money. That could equal about 300 jiggles per minute on a ...

The Jaffe Briefing - June 12, 2018

STATEWIDE - Perhaps it is time for the state to upgrade to Windows 95, as the second big computer crash in a week spelled disaster for the state's computer systems. The biggest hit came to the state's Motor Vehicle agencies, jamming efforts to renew driver's licenses, or for people to get titles or register vehicles. This mess somehow made the lines at the MVC even longer, the ...

The Jaffe Briefing - June 11, 2018

MANTUA - Ever hear of the Wenonah Police Department? Neither did we, but it doesn't really matter because it no longer exists. At 12:01 a.m. on June 1, the department officially disbanded, with the 2,200 residents of this speck of a town in Gloucester County now being protected and served by the Mantua Police Department - other cops we've never heard about. It was high time for the ...

The Jaffe Briefing - June 7, 2018

ON THE CAMPAIGN TRAIL - Consider it a wake-up call for Political Action Committees that don't file paperwork. The state's campaign financial watchdogs have slapped the "Central Jersey Democratic Leadership Committee" with more than $120,000 in fines for not reporting more than $100,000 in donations between 2005-2010. Left holding the bag for the non-defunct PAC is Union ...

Upcoming Events

Carousel_image_b461bcb5f4e452996ec4_juneteenth_poster

Tue, June 19, 6:30 PM

Mt Zion African Methodist Episcopal Church, New Brunswick

Juneteenth - a Day of Remembrance

Arts & Entertainment

Thu, June 21, 8:00 PM

New Brunswick

Sing-a-Long Grease: 40th Anniversary

Rutgers-led “Tick Blitz” finds exotic Longhorned Ticks statewide

June 5, 2018

New Brunswick, N.J. - Researchers at  University–New Brunswick’s Rutgers Center for Vector Biology have found exotic longhorned ticks in four New Jersey counties – and confirmed that these northeast Asian ticks have been present in the Garden State since at least 2013.

The new detection of these ticks in Mercer County was made through the first-ever statewide ...

Rutgers football stadium has a new name

NEW BRUNSWICK, NJ - Many still call it Rutgers Stadium.

But for seven years, the university's football stadium has been known as High Point Solutions Stadium, thanks to a $600,000 annual agreement with a Sparta-based company. But, as the company has shifted its marketing, so has the stadium's name.

So, now, Rutgers is officially home to "HighPoint.com Stadium" for the 2018 ...

Composer lyrisicist Sondheim at Rutgers, tells would-be writers ‘it’s hard work’

NEW BRUNSWICK, NJ - Acclaimed Broadway composer and lyricist Stephen Sondheim says his work is less about talent and more about the labor and drudgery of “hard work.”

“It’s not about waiting for inspiration. It’s not about talent,” Sondheim said Friday while speaking before an audience at Rutgers University’s Nicholas Music Center.

“You ...

Couple netted $8M from fake Uggs, designer bags, prosecutor says

June 15, 2018

NEW BRUNSWICK, NJ - A Plainsboro couple could face charges of of selling counterfeit designer shoes and handbags, netting $8 million and sending $3 million to people in China, authorities said today.

Yan Shi, 36, and her husband, Weiping Liu, 40, were arrested Thursday and charged with first-degree money laundering and second-degree conspiracy to violate the New Jersey Trademark ...

OPINION

Hearing Loss Common in School-Aged Children

May 30, 2018

With close to 15% of U.S. children ages 6–19 experiencing hearing loss, New Jersey Speech-Language-Hearing Association (NJSHA) notes that May Is Better Hearing & Speech Month is the ideal time for parents to learn more about the sometimes-subtle signs of hearing loss, ways it can affect school-aged children, and where to find help.

“Some children are born ...

Promise Culinary School Slates Open Houses June 21 and 22 In New Brunswick with Tours, Tastings, Prizes

June 15, 2018

Promise Culinary School will host open houses for the community and prospective students on Thursday, June 21, from noon to 3 p.m. and 5  to 7:30 p.m., and on Friday, June 22, from noon to 4 p.m. at 211 Livingston Ave., New Brunswick. The events are free and open to the public.

The events will include kitchen tours, demonstrations, tastings, raffles and prizes. Tours and activities ...

Ensure Safe Sleep While Traveling with Baby

June 6, 2018

As we approach the summer, there will be plenty of expected travel for families, from visiting grandma at the beach to heading out on a long, well-deserved vacation. 

When staying overnight at a friend’s or family’s place, it is important to maintain the same sleep practices as you do at home. Your baby should be sleeping in a safe, modern crib that meets the latest ...