NEW BRUNSWICK, NJ – Hometown health-care products company Johnson & Johnson is looking for a number of philanthropically-minded shutterbugs. A large number, to be specific.

That's because it's partnering with Rutgers University to give health-care students a bit of a lift, through the Donate a Photo app.

According to Rutgers' website, the New Brunswick-based medical devices, pharmaceutical and consumer packaged goods manufacturer will give $1 to Rutgers for every photo donated through the app, to help support students studying health care.

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The money will fund need-based scholarships for these students, according to the website. For every 1,000 photos donated, a Rutgers health-care student in need will be awarded a $1,000 scholarship.

According to a news release from Rutgers Today, Johnson & Johnson's scholarship initiative was the first gift Rutgers received when it kicked off its 250th anniversary celebration in November of last year.

“Johnson & Johnson’s generosity will help Rutgers students complete their degrees and pursue careers in health care that will enable them to serve the public for years to come,” Rutgers University President Robert Barchi said at that time. “This gift comes on top of decades of support from Johnson & Johnson for programs and initiatives that support members of the Rutgers community.”

The university will receive a minimum of $30,000 and a maximum of $50,000 from Johnson & Johnson, according to the release.

Those wishing to donate a photo may do so until Dec. 31, or until the goal of $50,000 is reached, whichever comes first, according to Johnson & Johnson's website.

At publication time, 21,272 photos had been uploaded from 6,128 donors, according to figures from Johnson & Johnson's website. Twenty-two of the campaign's goal of 50 students have been supported.

Available at the App Store and Google Play, the Donate a Photo app is free and was developed by Johnson & Johnson. It can be downloaded to both smartphones and tablets.

According to Rutgers' website, after creating an account, users select “Help Support a Student Studying Health Care with Rutgers University” and upload a photo.

The uploaded photo can either be from an existing gallery or one can be taken with the app.

Photos can be donated one per person, once a day and can be shared on Facebook, Instagram and Twitter using #Rutgers250, #JNJ and @DonateaPhoto.

“Johnson & Johnson and Rutgers University have a historic relationship tracing back more than 120 years, bonded by common geography, relevant academic disciplines and a shared commitment to addressing needs within the New Brunswick community and across the state of New Jersey,” Johnson & Johnson Vice President of Corporate Equity and Partnership Sarah Colamarino said. “Our organizations have a wide range of mutual interests and partnerships in education and health care, benefiting thousands of New Jersey residents each year. We are proud to support Rutgers’ outstanding students as part of the university’s 250th anniversary celebration.”

According to the release, Donate a Photo is a Johnson & Johnson initiative that allows the public to submit photos, which are turned into contributions to a rotating list of nonprofit organizations.

Previous causes helped through the Donate a Photo app include United Nations International Children's Emergency Fund (UNICEF), Water.org and Children's Miracle Network Hospitals, according to Johnson & Johnson's website.

With more than 250 operating companies in 60 countries, selling products worldwide, Johnson & Johnson was founded in New Brunswick in 1886, according to the company's website.

Established in 1766, Rutgers, The State University of New Jersey, is America’s eighth oldest institution of higher learning and one of the nation’s premier public research universities, educating more than 67,000 students and serving people throughout New Jersey, according to the university's website.