A new, fully-immersive virtual presentation platform has been introduced at Premiere Residences to allow prospective renters to remotely tour the new luxury building in downtown New Brunswick while safely practicing social distancing.

Developer and property manager Pennrose and exclusive marketing and leasing agent The Marketing Directors have tapped into technology to showcase the new collection of 207 residences, modern amenities and ultra-convenient location just steps from rail service, dining, nightlife and culture. Renters can take advantage of a variety of digital tools to virtually walk through the building's furnished model homes and social spaces at their leisure, as well as interact with leasing agents in a personal presentation.

The new-age approach has already proven effective, with a number of residents signing leases solely from the digital presentation. Prospective renters can schedule a virtual appointment by visiting www.RentPremiere.com or calling 732.365.4936.

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Premiere Residences has quickly emerged as a desirable residential address for those looking for a stylish and amenity-rich lifestyle complemented by the vibrancy, walkability and convenience found in city settings. Nowhere is that more available than New Brunswick, which has been riding a years-long wave of new development and investment in the arts that have created a bustling downtown scene and a magnet for new residents.

Buoyed by convenient rail service that brings Philadelphia, northern New Jersey and Manhattan within easy reach, the aptly-named Hub City has grown on every front, adding key lifestyle services and amenities to renowned existing corporate anchors like Johnson and Johnson and all that hometown Rutgers University has to offer.

Premiere Residences is located at 7 Livingston Avenue in the heart of the downtown district. The new 23-story building – the tallest in the city -- is easily walkable to the New Brunswick Train Station, which serves New Jersey Transit's northeast corridor line with service into New York City's Penn Station and Philadelphia's 30th Street Station. Express Amtrak trains are also available at the station.

Residents barely have to leave their home to enjoy art and culture as the building also houses the New Brunswick Performing Arts Center (NBPAC), a new venue offering world-class musical, dance and theatrical performances. Other celebrated attractions are located just steps away, including famed restaurants such as The Frog and The Peach and Catherine Lombardi, the George Street Playhouse, State Theatre, Heldrich Hotel, Rutgers University, the RWJ Fitness and Wellness Center and countless restaurants, bars and boutiques.

"Premiere Residences was designed with a 'live, work, play' lifestyle in mind, tying together the building's stylish homes and forward-thinking amenities with a convenient location within a cultural hub," said Richard K. Barnhart, Chairman and CEO of Pennrose. "The building reflects the evolution of New Brunswick and our commitment to delivering a meaningful lifestyle experience to our residents."

Designed by renowned Boston-based architect Elkus Manfredi, Premiere Residences is a striking architectural addition to the New Brunswick skyline from the outside, while its interior spaces illustrate the developer's commitment to creating something that is both design-driven and reflective of today's urban renter's lifestyle.

A full suite of amenities includes an attended lobby, state-of-the-art fitness center, yoga studio, residents-only lounge, billiards room, karaoke room, co-working and private meeting rooms and a demonstration kitchen. Desirable outdoor social space is highlighted by a penthouse roof deck with sparkling pool, BBQ grills, Sky Lounge and bar and fire pit. Package lockers and bike storage are also available.

Style and design excellence extend to the homes as well, which feature studios, one- and two-bedroom apartments currently priced from $2,075 a month, with limited-time incentives available. The expansive layouts feature 10-foot ceiling heights and floor-to-ceiling windows that bathe the homes in natural light. Kitchens boast Baltic Oak Taupe vinyl plank flooring, quartz countertops, glass backsplash and energy-smart stainless-steel appliances, while lavish baths are adorned with porcelain tile floors, tubs and showers.

"Premiere Residences has successfully appealed to area residentslooking to move up to a more sophisticated, amenity-rich building to those coming from more suburban locations who want to enjoy New Brunswick's vibrant setting and commuter convenience," said Jacqueline Urgo, President of The Marketing Directors. "It's an exceptional lifestyle experience that is reflected in the early leasing activity."

In addition to the in-town train station, New Brunswick also offers proximity to major highways, including the NJ Turnpike, I-287 and Routes 18 and 27, providing access to northern New Jersey, the famed Jersey Shore and the science and research belts in Middlesex and Somerset Counties.

For a virtual tour and additional information on The PremiereResidences, please visit www.RentPremiere.com or call 732.365.4936.