Business & Finance

Press Releases

TAPinto Touts Traffic and Revenue Growth While Celebrating Ninth Birthday at Franchisee Meeting

358f60e3b5dfe19993ec_Screen_Shot_2017-10-03_at_2.16.28_PM.jpg celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

Sign Up for E-News

TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit 


______________ is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend on Facebook at and can follow on Twitter at 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

New Brunswick

The Jaffe Briefing - March 21, 2018


STATEWIDE - Utility companies are dragging themselves back into the war room this morning, preparing for another day of downed wires, public scorn and mounting pressure from the governor's office to magically keep all the lights on. One would assume the utilities are still trying to patch up fragile networks from the back-to-back nor'easters that ...

The Jaffe Briefing - March 20, 2018


NEW BRUNSWICK - The governor has targeted The Hub City as the new hub for innovation and technology. Gov. Phil Murphy was in town yesterday to meet with city, business and Rutgers officials to chat about how all the ongoing downtown investment will be a magnet for scientific and technological innovation, TAPInto New Brunswick reports. The ...

The Jaffe Briefing - March 19, 2018


TRENTON - New Jersey, one of the only employers who pays its workers for unused sick time, and then appears mystified when it struggles to balance its budget, may finally be capping sick-leave payouts.  The proposal, obviously unpopular with labor unions, has been discussed before, but not with traction. It is back in the mix again, to cap payouts ...

The Jaffe Briefing - March 16, 2018


ON THE RAILS - Another commuting mess this morning, as the antiquated Portal Bridge got stuck in the "up" position at 4:22 a.m.  That caused a bunch of rush hour trains to be cancelled between Newark and Manhattan for four hours or so.  Both NJTransit and Amtrak riders were completely screwed. You may recall the proposed Gateway ...

The Jaffe Briefing - March 15, 2018


NEW BRUNSWICK - When you rent out apartments to Rutgers students, expect some surprises. But one landlord received a shocker beyond expectation: a $8,117.07 water bill for the last three months of 2017, TAPInto New Brunswick reports. The landlord went to the City Council meeting this week, pleading that the bill on his Comstock Street ...

The Jaffe Briefing - March 14, 2018


TRENTON - Ever since we met Gov. Phil Murphy, he has been talking about the same stuff: higher taxes for the rich, saving NJ Transit, legalizing marijuana, giving more money to public schools and a higher minimum wage. So, when lawmakers went to Trenton yesterday to hear the rookie governor's first budget message, there weren't a lot of ...

Rutgers to close for Wednesday storm

March 20, 2018

NEW BRUNSWICK - With the likelihood of more than a foot of snow set to dump on New Jersey, Rutgers University President Robert Barchi has declared a weather emergency closure for all three campuses: New Brunswick, Newark, and Camden.

School will be closed for students and all non-essential employees from 8 a.m. Wednesday, March 21 to 5 a.m. Thursday, March 22.

Rutgers Student on Front Lines of Orangutan Conservation, Research

NEW BRUNSWICK - Deep in a tropical forest in Borneo 15 years ago, Rutgers student Didik Prasetyo first encountered a young male orangutan that he named “Jerry.”

The great ape was one of several orangutans that Prasetyo and other researchers followed at the Tuanan Orangutan Research Station in the Mawas Conservation Area in Indonesia. Prasetyo was skeptical when colleagues said ...

RU police investigate assault on Douglass campus

NEW BRUNSWICK - Rutgers University police are investigating an aggravated assault and attempted sexual assault  reported to March 14 at 3:55 a.m. in front of Hickman Hall on the Douglass campus.


The victim, not affiliated with Rutgers University, reported that she was walking with a male whom she did not know in the area of Commercial Avenue and George ...

Hillary Clinton coming to Rutgers, event moved to RAC to handle crowd

March 21, 2018

NEW BRUNSWICK – Rutgers University’s Eagleton Institute of Politics will host former presidential nominee Hillary Rodham Clinton on March 29.

Originally scheduled for the College Avenue Gym, the event, entitled “A Conversation with the Honorable Hillary Rodham Clinton,” has been moved to the Rutgers Athletic Center “due to the extraordinary level of ...


This National Literacy Month, Let's Rein In Screen Time

March 13, 2018

Dear Editor: As speech-language pathologists across New Jersey prepare to mark “National March into Literacy Month,” let’s address the alarming number of young children who spend countless hours a day on a handheld screen.

According to a study from the Pediatric Academic Societies Meeting, the more time that children under two years spend on smartphones, tablets and ...

Middlesex County Young Republicans Host "Road to Victory" Event at the Green Turtle

March 21, 2018

NORTH BRUNSWICK, NJ -  Middlesex County Young Republican Chairman John Steiner would like to announce the Middlesex County Young Republicans "Road to Victory" Reception, which will take place on March 22 at the Green Turtle in North Brunswick from 7:30 PM to 9:30 PM.

This event will serve as the official launch for the 2018 campaign season for the Middlesex ...