NEW BRUNSWICK, NJ – TAPinto New Brunswick, the only independent, non-biased news operation dedicated solely to covering New Brunswick and Rutgers University, set a single-month record for readership in March.
The 259% increase in readership is directly attributed to the news site’s COVID-19 coverage, as Managing Editor Steve Liebman and City Editor Chuck O’Donnell continue to coordinate daily news reporting of how the virus is affecting the Hub City and the university community.
In February, TAPinto New Brunswick had 30,507 individual users who visited the site. The number of readers spiked to 79,192 in March, making the news site one of the most read among the entire TAPinto news network of more than 80 hyperlocal sites in three states.
Moreover, TAPinto New Brunswick also shattered its own record for page views. In February, the news site had 63,464 page views. In March, that number jumped to 167,372, a 263% increase, within the New Brunswick/Rutgers community.
“This startling increase in readership demonstrates that New Brunswick is relying on TAPinto as a main source of accurate information,” said Jonathan Jaffe, publisher of TAPinto New Brunswick. “I salute Chuck and his news team for their ongoing commitment to reporting how coronavirus is affecting the New Brunswick community each day. They have been working seven days a week to tell this evolving story. We appreciate the trust that the city and the university have bestowed upon our reporters. It is a responsibility we take very seriously.”
Overall,TAPinto’s network of more than 80 local news sites in New Jersey, New York and Florida broke all readership records in March with 9,628,289 page views and 3,412,844 readers, an increase of 300% from February. Meanwhile, last week, two TAPinto sites, TAPinto Newark and TAPinto Camden, were awarded Facebook Journalism Project grants to support local coronavirus coverage. Both of those sites have also seen a tremendous increase in readership.