NEW BRUNSWICK, NJ  — Residents and visitors can help fund services to the homeless and those in need through the city's new Make It Count meter donation program.

The direct transaction-based donation service utilizes specially designated parking style meters to accept monetary donations in the form of coins, credit cards and debit cards. All proceeds will benefit various social service agencies serving the homeless and those in need.

The Make It Count donation meters are painted bright red and can be found installed along George Street, Somerset Street, Easton Avenue and French Street. Additional locations within the city are under consideration.

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Those willing to donate can directly insert coins into the meter, make a safe and secure transaction with a credit or debit card or donate through the city’s new Donation Zone (6500) on the ParkMobile app. The meters were manufactured and programed by IPS Group, a company that has provided similar meters for donation purposes for other cities around the country.

New Brunswick Mayor Jim Cahill believes the Make It Count program will prove to be a valuable platform for donation collection in the city.

“New Brunswick has long had a reputation for being generous to those most in need,” he said. “The Make It Count program will provide a streamlined connection between those willing to donate  and the agencies that rely on donations to provide critical services. Those donating will have confidence their money will be provided the best return on their investment to help improve the lives of others.”

For more information or to donate to the “Make It Count” program, please visit, or search “Make It Count New Brunswick” on Facebook, Twitter and Instagram.

The City's many social service partners include providers of shelter, food services, prevention programs, mental health services and more: 

HEART Homeless Program (Elijah's Promise)
Meals on Wheels
New Brunswick Warming Centers
Christ Church New Brunswick Food Pantry
St. Vincent DePaul Food Pantry
Ebenezer Baptist Church Ministry Soup Kitchen
Ozanam Men's Shelter
Bayard Street Presbyterian Church
Deliverance Prayer Revival Tabernacle
Five Loaves Food Pantry Store
Puerto Rican Action Board
Seventh Day Adventist Church
Salvation Army Emergency Services
Sharon Baptist Church
St. Alban's Church Food Pantry
Suydam Street Reformed Church
Tabernacle Baptist Church
Vanessa's Pantry and Emanuel Lutheran Church
Board of Social Services
New Brunswick Prisoner Re-Entry Program
New Brunswick Counseling Center