NEW BRUNSWICK, NJ - Bert Baron - the voice of Central New Jersey - will now be the voice of New Brunswick.

The well-known WCTC-AM talk show host will join the Mayor’s Office on July 29 to assist with public information matters.

Baron, who was enshrined in the New Jersey Broadcasters Association (NJBA) Hall of Fame in 2016 and has been on-air for more than 20 years, was first hired as an intern in 1998 at WDVR FM in Hunterdon County. His friend had a polka show and asked him to read the news headlines and pull records out of the library.

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Baron, a lifelong New Jersey resident with an immediately recognizable voice, has worked for many years with civic leaders, business figures, and cultural contributors in New Brunswick, and is known by many for his emcee roles at many public events, city officials said.

“Bert is a well-known and admired member of our community,” said Mayor James Cahill. “His vast experience in communications, messaging, social media, community engagement, advocacy and community work and education initiatives will serve as key assets in his daily responsibilities as PIO. We are excited to welcome himto the team.”

In May 1998, Baron received his first paying job. He traveled to Stroudsburg, Pa, as well as Port Jervis, NY, to work at stations. He joined Greater Media part-time at WDHA in 2001, and was hired in New Brunswick-area stations in 2002, He has had many roles, including production director, commercial and promotions writer and program director over the years.

Baron will be taking over a role in City Hall filled for the past five years by PIO and Spokesperson for the City, Jennifer Bradshaw.

Bradshaw will serve as PIO until the end of the summer, followed by a maternity leave of absence. Upon her return, she will assume a new role in the field of Personnel management with the City’s Administration department, reporting to City Administrator Daniel A. Torrisi.

As PIO, Bradshaw has served as point person for all public information matters in New Brunswick since March 2014. She was involved with a myriad of municipal matters in all areas of government and served on leadership teams for the New Brunswick Community Farmers Market, New Brunswick Ciclovia, The Raritan River Festival and Project Move-Out.