This story first ran on TAPinto Wayne.

WAYNE, NJ — On the last day of Wayne’s Farmers Market this year, Paul Bastante of Silk City Films captured the last of his footage for his upcoming documentary, “Hills and Valleys: A Journey Through Wayne.” The segment will be called “Uh-Oh, Oreo,” and will be a tribute to Sam Porcello, the Wayne resident and lead scientist at Nabisco who is best known for creating the creme in the Oreo cookie.

“It is just one more example of something so iconic having roots right here in Wayne,” said Bastante. 

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Since its introduction in 1912, the Oreo cookie has become the best-selling cookie in the United States. “Over 400 Billion Oreo cookies have sold since they were first introduced,” said Bastante. “That makes them the best-selling cookie of the 20th century.”

Bastante set up a table with a checkered tablecloth, put out packages of Oreos and offered milk in Red Solo Cups. He set up his camera on the other side of the table and waited. The bait was set and soon there was a line of people who wanted to demonstrate their unique way of eating an Oreo cookie and hoped for a minute of fame.  

“I’ve lived here for almost 20 years,” said Jamie Hristov, who came over to get her son, Konstantin a cookie.   “and I didn’t know that the Oreo creme was invented here.”

How does she eat an Oreo? Hristov pulls the cookie apart and scrapes the creme off with her bottom teeth.

No one who was interviewed at the Farmers market knew about Sam Porcello, but everyone knew about his cookie.

“I like to twist it apart and lick the creme off with my tongue,” said Samantha Rosenstein, who then demonstrated until there were only two chocolate discs were in her hands.

When Ariella Chapnik eats an Oreo, she does it by just shoving the whole thing in her mouth. What’s her favorite part of the cookie? “All of it,” she said with a smile, revealing black cookie-covered chompers.

Wayne student Callie Ng uses a fork, shoving the tines between the chocolate discs and into the creme.  She then holds the cookie under milk, waits for the chocolate discs to become soft, then pops the whole thing into her mouth. She was asked for an interview, but the teenager was taught not to talk with her mouth full.

The energetic farmers market manager Jill Goordman sat down at Bastante’s table and was asked what her favorite part of the Oreo was.

“The crunchy, the creamy, the sweetness — I adore it all,” she said before shoving a whole cookie in her mouth. She couldn’t chew and swallow it all before she was laughing.

That was clearly the magic of the Oreo, because everyone who joined in were all smiles and laughter. It could be why the Oreo was so popular … or, it could be the creme.  

Goordman said, “It was so much fun. We had lots of little kids doing the Oreo demonstration, adults did it, and I did it, too.

The documentary will premiere during a sold-out showing on Nov. 2. For information on screenings, visit

 “We’re all looking forward to November second,” said Goordman.  “It’s the big day!”

Read more on NJ Flavor:

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