NEW BRUNSWICK, NJ - Rutgers has given the Ruston Bearcats in northern Louisiana a 10-year window to stop using its logo.
The university has sent letters to the school officials asking them to stop using a red block "R" logo similar to the one trademarked by the university.
Ricky Durrett, Supervisor of Secondary Education for Lincoln schools, said the block R is ubiquitous in the Ruston schools' athletics. It's painted in the middle of the football field, it adorns the high school's baseball field and it is emblazoned on player uniforms and jerseys.
In the stands, parents and fans could be seen wearing what appeared to be Rutgers apparel with the block R, Durrett said.
Durrett said Ruston officials received a letter in January or February from Learfield Sports, which manages the branding for Rutgers. The letter asked the school to stop using the logo.
Over the course of a six-month negotiation, Ruston officials agreed to find a new logo.
Rutgers has given Ruston a 10-year window to phase out the red block R. Durrett said that was a relief because the cost of, say, removing the block R from the gym floor would cost thousands of dollars. With a 10-year window, the R can be scrubbed from the facilities through the course of periodic maintenance and upkeep.
"They want their R and I get that," Durrett said. "I'm not sure we were hurting their brand or their ability to make money off of it. They are are the Scarlet Knights, is that right? And we're the Ruston Bearcats. They're two different things."
Rutgers did not respond by press time to TAPinto New Brunswick's request for a comment.