NEW BRUNSWICK, NJ - The snarky comments have already started about the name of the new Rutgers Stadium. 

Several students walking on College Avenue today after news that the Rutgers football team - coming off a 1-11 season - will be playing its games at SHI Stadium shook their heads. Cue the memes and crude comments.

"People are going to be cruel to them on social media," Kazier Thomas said. 

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"The football team hasn't been the greatest, so people are going to say they're playing like SHI*," Robert Konya said.

The university announced Friday that it has signed a multiyear partnership with SHI, a global IT solutions provider based in Franklin Township in Somerset County.

The 52,454-seat SHI Stadium, pronounced by its initials, will be home to the football and men's and women's lacrosse teams.

The stadium will host its first sporting event on Friday, Aug. 30, when the Scarlet Knights celebrate its history as the Birthplace of College Football and the sport's 150th anniversary.

A season-opening loss to Massachusetts would likely open the floodgates for vulgar remarks.

"I have a feeling that when people see SHI on paper," said student Devon Gerber, "they start adding the 'T.'"

TAPinto New Brunswick reached out to Kevin Lorincz, Rutgers' Senior Associate Athletic Director for Communications, seeking comment on the stadium's new name and whether the school expects any backlash. Lorincz said he was traveling and only forwarded a copy of the school's official press release concerning the naming rights deal with SHI.
 
Rutgers didn’t announce the financial terms, but  NJ Advance Media is reporting the school has signed a 7-year deal starting at $1.25 million and increasing by $100,000 annually to $1.85 million in 2025-26.
 
One student interviewed Friday by TAPinto New Brunswick took a more pragmatic approach to the potentially dubious new name.
 
"For $10 million, it's worth it," Gerber said.