NEW PROVIDENCE, NJ - The Downtown Trick or Treating in New Providence has been canceled due to COVID. The Business Community made this difficult decision after careful consideration of community safety; the ability to control large crowds; the ability to enforce social distancing and wearing masks; and adherence to current Executive Orders limiting the number of people allowed inside establishments. 

The Scarecrow Stroll & Contest is going on now.  Come downtown, admire the fantastic scarecrows and vote for your favorite. Voting ends on Nov. 1.  A list of voting locations is posted on the Business Community website, and the borough website.  

There are four prize categories: 

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  1. Ages 14 and Under
  2. Age 15 and Over, 
  3. Organizations & Schools
  4. Businesses

Please visit our wonderful shops and restaurants while you’re strolling through town – they need you support now more than ever!

The Where’s the Chair? Promotion is also happening right now and will continue until Nov. 19   The Business Community owns a giant Adirondack chair.  Each week they are “hiding” the chair in a different location somewhere in town.  Every Thursday evening, a clue about the chair’s new location is posted on the Business Community Instagram page, the business community website,, the borough website, and TAPinto New Providence.  

The chair moves to a different location every Friday and will remain in that location for a week.  Find the chair; take a socially distanced, masked picture of you, your family, or your friends sitting in the chair; and post it.  Detailed instructions are posted on the chair and on the Business community Instagram page.  Two selfies will be randomly selected each week to win prizes sponsored by our fabulous New Providence businesses!  This promotion is generously sponsored by Anew Things of Beauty, Braunschweiger Jewelers, Flip Consignment, Investors Bank, MTG Logistics, Prestige Diner, Tables for Two, Unwind Yoga, and Yoga Essence. 

As you know, the Holiday Festival has been canceled this year due to COVID restrictions.  Instead, the New Providence Business Community is sponsoring a fun and exciting new promotion for shoppers in New Providence this fall – The Golden Ticket Promotion.  Starting Nov. 27, when you visit participating New Providence businesses, you can receive a scratch-off prize ticket.  There will be hundreds and hundreds of winning tickets.  Prizes can be anything from a free soft drink, to merchandise, to a special service, or even a meal!  Hidden among all the tickets will also be some “Golden Tickets,” each revealing a HUGE prize.  So far there’s a Golden Ticket prize of:

  • A pair of diamond stud earrings (1.01 ct. total weight) very generously donated by Braunschweiger Jewelers  
  • A 14k white gold tear drop shape pave set diamond pendant (.50 ct. total weight) hanging on a white gold cable chain very generously donated by Ferdinand Jewelers
  • A $250 Gift Certificate and $250 worth of products generously donated by YK Salon; and
  • A $300 Gift Card generously donated by Barth’s Market. 

 More big Golden Ticket prizes are in the works – stay tuned for details!    

The best part of the promotion is that no one—not even the New Providence businesses or promotion organizers—will know where the “Golden Tickets” are. It’s up to YOU, the shopper, to find them!  Promotion details will be posted on  If you have a New Providence business and would like to participate, please contact the Business Community at  

Please keep patronizing our New Providence businesses – they wouldn’t be here without your continued support!