Business & Finance

Guest Column

Spotlight on Braunschweiger Jewelers


TAPinto "Spotlight on Business" features local businesses and their owners who are important to our communities. Follow this column to receive a fresh perspective on small business owners and their unique needs while shining a spotlight on their stories.

This edition features Braunschweiger Jewelers, founded in 1939, with a store in New Providence since 1967.  “Braunschweiger Jewelers is a family business, well established and recognized for offering quality jewelry, integrity and unmatched service to its company, said Kristy Braunschweiger Smith, President of Braunschweiger Jewelers.

What is unique about your business?

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Kristy Braunschweiger: We are a family-owned jeweler for five generations. Our customers have always trusted us with some of their most valuable possessions and family memories. We work to give our customers family memories every day.  We are one of those unique families that give each other the room to grow and contribute …and really have a good time working together.

What is most important for people to know about your business?

Kristy Braunschweiger Our stores are a remarkably and consistently happy place for our customers. Customers come to us when they are about to celebrate very important life occasions.  We love getting caught up in their excitement and we do our very best to make sure that they are extremely happy with their choices. We continuously hear from customers once they have given that gift to their loved ones and about how much they appreciated our guidance in selecting the perfect piece.

What sets you apart from your competition?

Kristy Braunschweiger: Our undeniable expertise, dependability, honesty and beautiful quality pieces to choose from. Our repair work is done on premises, our services include insurance and estate appraisals. We buy gold, and estate pieces, often from customers who bring us their legacy pieces to have them resized, repaired or restyled so they can wear them proudly and have them extend for more family generations.  Our three managers have more than 100 years of experience working in our stores.

What else distinguishes your business from others?

Kristy Braunschweiger: This is the first time in our history that all women own the company. It used to be three Braunschweiger brothers who ran this business, now it is two sisters and a cousin. I have always loved working with my family and most recently, having my daughter and son join us.  It’s so interesting to have my customer’s children about to get married, working with my children, while choosing their wedding rings. Our relationships have come full circle though the generations and it makes us so very proud.  My children are bringing a fresh perspective in so many ways, most particularly using the new communication platforms to connect with our customers.

Braunschweiger Jewelers at 1260 Springfield Ave. in New Providence can be reached at 908-665-1487.

Business Hours: 10 a.m. to 6 p.m. - Monday, Tuesday, Wednesday, Friday; 10 a.m. to 8 p.m. on Thursday and from 10 a.m. to 5 p.m. on Saturday. Find it on, Instagram: @Bjewelers; Twitter: @B_Jewelers


TAPinto Spotlight on Business features local businesses and their owners who are important to our communities. Follow this column to receive a fresh perspective on small business owners and their unique needs while shining a spotlight on their stories.

Contact to learn more about how your business can be spotlighted on TAP. 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer. Click here to submit a Guest Column.

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