Business & Finance

Guest Column

Do you have a marketing plan? Let's Create One

b6a4a42fd845068e9ce0_marketing_plan.jpg
How can TAPinto help you in your marketing plan? Contact me at bpeer@tapinto.net for more information.
b6a4a42fd845068e9ce0_marketing_plan.jpg

In this weekly series, we will walk through the process of how to fit TAPinto into your marketing plan. 

Not only are we the premiere marketing platform for many businesses, we also are the source of getting the message out to our community for municipalities, organizations, schools and teams. We also are the source for promoting community events, as well as providing recognition to citizens for their civic, academic and athletic achievements. 

If you are reading this, I have to assume you have already signed up to receive our FREE newsletter in your inbox, and like us on Facebook, follow-us on Twitter and have easy access to our TAPinto app on your mobile device. You know where to find us! 

Sign Up for E-News

Many people come to me overwhelmed with the many marketing options within TAPinto -- from the business directory, event listings, publishing content and the many marketing opportunities for advertising and sponsorship on our site. 

Let's get to the point when it comes to a marketing plan -- you want more clients that generate more revenue. Organizations want more people attending their events and more donations dollars coming in. We all want to be known and we want instant gratification.

First, you need a plan!

Do you have a marketing plan? Who has time, right? Well, from experience, you won't reach your potential without a plan.

You know you need to market your company or organization, but you're too busy to go beyond the quick self-promotion here and there with an email or Facebook post. Marketing is work.

Let's take it step by step.

Start with a calendar! 

Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your satisfied customers, but also attracts new ones. The more people that hear about your company or organization, the more likely people wil become curious.

A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. It requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about promoting.

  • When is your peak demand? Determine whether demand will rise or fall during different times of the year, such as holidays, annual events, or seasonal needs.  
  • Does your business or organization have seasonal products or events that need promotion?
  • Consider more than just e-mail and social media - look at writing educational and informative articles, blogs, and creating videos. Rule of thumb --  make sure you are interesting in your own message. Just like any article I write -- if it bores me, it will bore my readers.

Start now and jot down a monthly plan of action of what you can do to keep your business or organization in the eye of existing clients and potential clients. What would you like to sell now? What is coming down the road that may interest potential clients? Think ahead. 

Get to work, and put your calendar together. I personally like Google calendar because it interacts with email and you can input recurring events -- but any calendar will do. 

Keep in mind, the goal is to keep your existing clients engaged and attract new clients to be intrigued and want to get to know you better.

Consider how TAPinto can be your platform to promote your events, publish your articles and advertise your business. A partnership with TAPinto will create traffic, generate interest and capture quality leads for your business and organization. It's up to you to close the deal and delight.

For more information on these and other opportunities, call (908)230-5760 or email bpeer@tapinto.net.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer. Click here to submit a Guest Column.

TAP Into Another Town's News:

Sign Up for E-News

New Providence

Amazon’s Career Choice program wins “Community Excellence” award

May 23, 2018

EDISON, NJ - Amazon’s Career Choice program recently received the “Community Excellence” award from the New Jersey Community College Consortium for its impact on the local community.

Steven Johnson, Amazon’s Director for Associate Development, was on hand to accept the award and lead a panel discussion on how the program provides trained, motivated employees for ...

Union County Celebrates National Trails Day with Free Guided Hikes and Activities, June 2

The Union County Board of Chosen Freeholders invites residents and visitors of all ages to celebrate the 50th Anniversary of National Trails Day at the Watchung Reservation on Saturday, June 2, where the County’s Trailside Nature & Science Center will host four different guided hikes and an Adopt-a-Trail volunteer activity along with special programs throughout the day for all ages. The ...

The Ducks Are Here

BERKELEY HEIGHTS, NJ – Just arrived. Over four thousand little yellow rubber duckies, ready to swim their little webbed feet off for their adoptive “parents.”

Ducky adoption tickets are just $5 each and available throughout Berkeley Heights oAm Bagel, 7-Eleven, Stop n/ Shop, and out front of our town post office to find and adopt as many duckies as you’d like.

How the Holi Color Festival Came to Summit; Event Planner Shares Her Story

May 21, 2018

Back in India, Holi was a holiday observed by almost all states. The holiday would be declared at all educational institutes and offices. It's a two day spring festival also known as the festival of colors. The festival signifies the victory of good over bad, the arrival of spring with the fragrance of flowers in the air and aura of warmth and happiness.

Holi festival is the time ...

Fallout Continues from Lawsuit Against Mountainside; Police Chief on Administrative Leave

May 19, 2018

MOUNTAINSIDE, NJ – Police Chief Allan Attanasio is the latest member of the police department to suffer repercussions from a complaint filed against the borough on May 11.  Attanasio, who is not named as a defendant in the lawsuit, was “placed on administrative leave,” on Thursday by Borough Administrator and former Police Chief James Debbie, said  Lt. Joseph ...

Video Shows School Board Member In Altercation With Police at Traffic Stop in South Orange

May 16, 2018

SOUTH ORANGE, NJ - South Orange Maplewood School Board Member Stephanie Lawson-Muhammad got into an altercation with a South Orange police officer who stopped her for speeding last month, in which she used profanity, complained when she was issued a ticket and called South Orange Police Chief Kyle Kroll “a skinhead cop.”

Lawson-Muhammad also appeared to suggest that she would ...

Coach Bottone Tribute

May 19, 2018

2017 Pioneer football players took on a tall task of filling a lot of open spots with not many returning players. We had 30 kids on our football team who all wanted to be there. With a new head coach who just came on board in late April, we had a lot of things to do without much time. Most people would say being on a 1-9 football team would be no fun and, at times, it wasn’t, but it was the ...

Upcoming Events

Carousel_image_a4801a3d56342db1596a_pilates_reformer

Thu, May 24, 9:30 AM

Providence Health and Fitness, New Providence

Pilates Reformer

Health & Wellness

Thu, May 24, 9:30 AM

Junior League of Summit Thrift Shop, Summit

Here Comes Summer! Junior League of Summit Thrift ...

Giving Back Green

Carousel_image_0b65677f5f95b0e69f8e_power_yoga

Thu, May 24, 7:30 PM

Providence Health and Fitness, New Providence

Power Yoga

Health & Wellness

Carousel_image_fe3cbed5f816a1663765_mediumship_flyer_picture

Thu, May 24, 7:30 PM

Providence Health and Fitness, New Providence

Mediumship with Shira

Arts & Entertainment Health & Wellness Religions And Spirituality

Carousel_image_7f6c107703df2d416aa6_barre_intesity

Fri, May 25, 8:00 AM

Providence Health and Fitness, New Providence

Barre Intensity

Health & Wellness

Carousel_image_7b4ac10bfb421f5091c7_vinyasaclass

Fri, May 25, 9:15 AM

Providence Health and Fitness, New Providence

Vinayasa Flow

Health & Wellness

The Evaluation of the College Search

It’s is a bizarre time of year as a college counselor as I find myself at both the beginning and end of this process.  Sophomores and juniors are excitedly and idealistically starting to consider what will be important to them in a school.  At the same time, while only separated by a year or two, my seniors have all committed within the past month to a school and have spent the ...