There are a variety of ways to get in touch with your clients to show your appreciation for them this holiday season.  Companies have different policies that you have to respect but fortunately, there is always a creative solution for expressing your gratitude.  Take time to read through the following ways of showing ‘thanks’ while giving your brand exposure.

  1. Have An Event – If feasible, hold an event for your clients.  If your customers are in the same industry, you might want to keep the events separate. These events do not have to be long, two hours at most.  Keep it simple with hors d’oeuvres and cocktails.  Avoid sit down dinners, since they limit your networking capabilities and can be more costly and time consuming.  Most importantly, make sure your company brand is present during the event, as it is ‘your’ event ‘thanking’ the client.
  2. Send an E-Card – Sending an E-Card is ‘free’ and a nice sentiment.  Keep the card simple and be sure not to have any overt religious imagery on the card.  Simply wish the best for the holiday season and sign your name.  Sending a card conveys the message that you appreciate them and their business. While a physical card is nice, it costs more money and is time consuming.
  3. Know the Do’s and Don’ts of Gift Giving – This is always a great option if you can give a gift.  Something useful and branded it the best option, since it reminds your client that you appreciate their business. However, many companies have an explicit ‘No Gifts’ policy, so abide by this rule if this is the policy. You don’t want to jeopardize your relationship with the client or get them in trouble.  
  4. Make a Donation – A popular option in the past few years has been to make a donation in the client’s name.  This way your holiday budget is given to a cause that needs it and the client can feel good about the contribution as well.  This does count as a gift for some clients, so, if one of the companies you work with has a ‘no gift’ policy, make sure to word the donation in the name of the company and not the particular client working there.

Gifts are supposed to have the best of intentions while simultaneously giving your business exposure.  Because this is business and not family holiday shopping, make sure you and your team really think about the best way to acknowledge your clients.  Even though it may have the best intentions, an impulsive, spur of the moment gift option can be more trouble than it is worth.

I would like to thank Patrick Coughlin for his help on preparing this article with me. Patrick is a Marketing Analyst at Consultants 2 Go. Don’t forget, you can email me at Peggy@Consultants2Go.com with any questions you might have and I’ll be glad to answer them. You can also follow my business and me on Twitter @peggymchale and @consultants2go.