Biz Buzz

Holiday Gift Giving - Show Thanks To Your Clients


There are a variety of ways to get in touch with your clients to show your appreciation for them this holiday season.  Companies have different policies that you have to respect but fortunately, there is always a creative solution for expressing your gratitude.  Take time to read through the following ways of showing ‘thanks’ while giving your brand exposure.

  1. Have An Event – If feasible, hold an event for your clients.  If your customers are in the same industry, you might want to keep the events separate. These events do not have to be long, two hours at most.  Keep it simple with hors d’oeuvres and cocktails.  Avoid sit down dinners, since they limit your networking capabilities and can be more costly and time consuming.  Most importantly, make sure your company brand is present during the event, as it is ‘your’ event ‘thanking’ the client.
  2. Send an E-Card – Sending an E-Card is ‘free’ and a nice sentiment.  Keep the card simple and be sure not to have any overt religious imagery on the card.  Simply wish the best for the holiday season and sign your name.  Sending a card conveys the message that you appreciate them and their business. While a physical card is nice, it costs more money and is time consuming.
  3. Know the Do’s and Don’ts of Gift Giving – This is always a great option if you can give a gift.  Something useful and branded it the best option, since it reminds your client that you appreciate their business. However, many companies have an explicit ‘No Gifts’ policy, so abide by this rule if this is the policy. You don’t want to jeopardize your relationship with the client or get them in trouble.  
  4. Make a Donation – A popular option in the past few years has been to make a donation in the client’s name.  This way your holiday budget is given to a cause that needs it and the client can feel good about the contribution as well.  This does count as a gift for some clients, so, if one of the companies you work with has a ‘no gift’ policy, make sure to word the donation in the name of the company and not the particular client working there.

Gifts are supposed to have the best of intentions while simultaneously giving your business exposure.  Because this is business and not family holiday shopping, make sure you and your team really think about the best way to acknowledge your clients.  Even though it may have the best intentions, an impulsive, spur of the moment gift option can be more trouble than it is worth.

I would like to thank Patrick Coughlin for his help on preparing this article with me. Patrick is a Marketing Analyst at Consultants 2 Go. Don’t forget, you can email me at with any questions you might have and I’ll be glad to answer them. You can also follow my business and me on Twitter @peggymchale and @consultants2go.


Peggy is the co-founder of Consultants 2 Go® (C2G), a consulting firm that provides marketing solutions to Fortune 500 companies in the Financial Services, Telecom, Life Sciences and other industries. Consultants 2 Go was just named to the Inc. 500/5000 List as one of the fastest growing companies in the United States. Prior to starting C2G, Peggy was a Vice President at American Express. She holds an MBA from St. John’s University and a BA from the College of Mount Saint Vincent. She recently served as a member of the Advisory Board for The Academy of Our Lady of Peace, New Providence, NJ.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

New Providence

Faith Lutheran Church in New Providence Schedules Holy Week Services

March 21, 2018


Faith Lutheran Church in New Providence invites area residents to each of its liturgical services during Holy Week.

On Passion or Palm Sunday, March 25, two Eucharistic liturgies will be conducted, one at 8:30 a.m. and the other at 11 a.m. The title of the sermon at both liturgies will be “Servant of All.”  The music of each liturgy will be provided by the Sanctuary ...

Host the Ultimate Party -- Extreme Foot Dart at the YMCA

Host the coolest, most unusual party EVER where kids will have a blast running and kicking balls around a gym trying to hit a ginormous inflatable target.   A variety of games and activities will be sure to keep your guests engaged and having fun followed by 45 minutes in our private party room.

 Party Times: April - October
Saturdays: 3:30pm-5:00pm

Members / ...

91 Young Musicians Work Together To Raise Nearly $14,000 for the New Jersey Youth Symphony

NEW PROVIDENCE, NJ —91 young musicians in the New Jersey Youth Symphony’s Youth Orchestra (YO) ensemble have raised nearly $14,000 to date for the organization’s annual Playathon, a student-led fundraiser established by the New Jersey Youth Symphony (NJYS) in 1985. The Playathon is the largest free concert of its kind and this Sunday over 450 students from 12 NJYS ensembles ...

Thank You From Mayor Al Morgan

March 16, 2018

This past week will certainly be remembered by us all for a very, very long time. Thank you hardly seems sufficient, but it is the very least we can express in appreciation for all the incredible acts of kindness, generosity, selflessness, and volunteerism our community received this past week during and after the storm.

Thank you to all of our residents for their patience, understanding, and ...

Dear Susan: Beauty Tips from a Beauty Expert, Spring Edition

SUSAN BARBAGLIA, owner of Skin Deep Salon and Spa in New Providence, offers a wealth of knowledge and expertise as a leader in the beauty industry. With over thirty years experience in skin care, Susan can answer your most challenging beauty questions. Email your ...

Driver Escapes Icy Waters After Car Goes Off Road Near Clark and Cranford Borders

March 21, 2018

CLARK, NJ –A car went off the road and into the river on the northbound Garden State Parkway between the Clark and Cranford exits during Wednesday night’s snowstorm.

According to Clark’s Chief of Police, Pedro Matos the car’s driver managed to escape the water.  Divers went in to the river and determined the car to be empty.  The sole occupant was ...

The Role of Meal Replacements in Weight Loss

March 20, 2018

Obesity is at epidemic proportions in the United States and in other developed and developing countries. The prevalence of obesity is increasing not only in adults, but also in children and adolescents. We all know that obesity is a significant risk factor for various chronic illnesses, most importantly heart disease and diabetes, but also cancer and osteoarthritis, liver and kidney disease, ...

Upcoming Events


Thu, March 22, 8:00 AM

Providence Health and Fitness, New Providence

Integrative Mat Pilates with Joan

Health & Wellness


Thu, March 22, 9:15 AM

Providence Health and Fitness, New Providence

Essential Hatha Yoga

Health & Wellness


Thu, March 22, 9:30 AM

Providence Health and Fitness, New Providence

Barre Intensity with Kathy

Health & Wellness


Thu, March 22, 10:30 AM

Providence Health and Fitness, New Providence

Hatha Yoga Flow

Health & Wellness


Thu, March 22, 5:30 PM

Providence Health and Fitness, New Providence

Barre Intensity

Health & Wellness


Thu, March 22, 6:30 PM

Providence Health and Fitness, New Providence


Health & Wellness

You Want a Check for How Much!

 My first admissions gig was working for a small liberal arts college with a pretty hefty price tag.  Picture me at a college fair: name tag in place, pile of brochures ready to go.  An eager family would walk up and we’d start a conversation.  One of the first questions I’d get from parents was about cost and the moment that $50,000-plus figure left my mouth I ...