Biz Buzz

Marketing Tips For The New Year

The New Year is an excellent time to reassess your marketing investment.  Here are some quick measurable tips for 2016 to help you make the most out of your marketing dollars.

  • Build and use your social presence.  Through blogging, videos, photos and quick updates on various social sites you can create an image and brand for your company that can speak to the global digital community.  Think carefully about the demographics of these various online social spaces, since you will need to tailor the message to the channel.  Working professionals are located on LinkedIn, so your message here may need to be more business or career focused.  While a medium such as Facebook may allow others to see the light-hearted side of the office and speak to a different group of users.  These platforms are a great way for you to engage and interact with your consumers and create an important dialogue for your business.  
  • Measure and track emails.  Are your emails being delivered to the relevant party with a targeted message?  Are consumers responding to the message and acting on your offers? If not, think about why you are not generating the response you wanted.  There are a multitude of solution providers available in the marketplace that help assess whether your emails are being opened and if your customers are responding to the offer.  Constant Contact, Mail Chimp are some of the most popular providers available to small businesses that can help you with this effort.  
  • Measure your direct mail campaigns. Use Quick Response (QR) codes, a two dimensional bar code, that can help you track response and boost the effectiveness of your mail campaigns.  Be sure to provide an incentive offer to your customers to use their phone to scan the code so you boost response. Test it before you send it and make sure it is easy to scan. You don’t want to frustrate your customers and depress your results.
  • Interact with your consumers.  Large companies such as Starbucks use interactions, feedback, and surveys with customers to test new offers and gather feedback on new product launches.  Using surveys, message boards, and social media are great ways to listen and understand what your customers are saying without spending a lot of money.

I would like to thank Vasil Martiko for his help on preparing this article with me. Vasil is an Analytics/Marketing Intern at Consultants 2 Go and a graduate student at St. Peter’s College. Don’t forget, you can email me at Peggy@Consultants2Go.com with any questions you might have and I’ll be glad to answer them. You can also follow my business and me on Twitter @peggymchale and @consultants2go.

 

Peggy is the co-founder of Consultants 2 Go® (C2G), a consulting firm that provides marketing solutions to Fortune 500 companies in the Financial Services, Telecom, Life Sciences and other industries. Consultants 2 Go was just named to the Inc. 500/5000 List as one of the fastest growing companies in the United States. Prior to starting C2G, Peggy was a Vice President at American Express. She holds an MBA from St. John’s University and a BA from the College of Mount Saint Vincent. She recently served as a member of the Advisory Board for The Academy of Our Lady of Peace, New Providence, NJ.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Like

Sign Up for E-News

New Providence

A New Way to Approach Affordable Housing: A Statement from Council Candidates Doll and Baer Peterson

October 16, 2017

Affordable housing is a complex issue that requires communication, transparency, and inclusivity, along with dedicated leadership and coordination between many levels of our local and state governments. All too often, this issue is used as a political "hot potato" which is fueled by rhetoric, unclear narratives, and partisan politics.

As a municipality, we are currently in an ...

Meet Borough Council Candidate Jamie Baer Peterson

My husband and I moved to New Providence 20 years ago because we thought it was the perfect place to raise our kids while having access to NYC for our careers.  We have grown to deeply love this community and the friends we have made here.  I have been an active volunteer and committee chair in all the pre-schools and public schools my three children have attended. I have also ...

Keith Doll: A Call to Service

The inspiration for my campaign is rooted in my desire to affect positive change in service to the community where my wife and I have chosen to raise our family.

Since declaring my candidacy, I have been moved and motivated by the stories of all the residents I've met and spoken with along this incredible journey.

Running as a Democratic candidate for New Providence Borough Council, ...

Election Talk at The Dinner Table

October 21, 2017

Why do we vote? That discussion is a good exercise in opening up a few family talks on ethics and personal responsibility. It will also help your children, partner, husband or wife better understand your own concerns about the community. 

The recent debate and Community TV interviews offer great information on our candidates. 

But honest dinner conversation just might ...

Change is Good…Vote Peterson and Doll

I have an old favorite t-shirt. The front of it reads, “Change is Good”. On the back of it is a quote from President Kennedy that reads, “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

After more than fifty years of a Republican-run town council in New Providence, I think it’s time for change. Two ...

Union County Same-Sex Married Residents Seek Second-Parent Adoption to Gain Parental Rights

October 22, 2017

In September, the Union County Board of Chosen Freeholders presented the first Union County LGBTQ Pride event in recent history. Dozens of families shared their stories with event organizers and elected officials at Union County’s Family PRIDE CommUNITY Picnic, an event organized to celebrate diversity and marriage equality. On Friday, October 13, Freeholder Chairman Bruce H. Bergen, ...

Local Counselor Hosting Addiction Bereavement Weekend

Thomas Dwyer, founder of the Gateway Center for Counseling and Recovery in New Providence, NJ, is hosting an Addiction Bereavement Weekend, Nov. 17-19.  Joining Tom is fellow counselor, Elaine “Lani” Bonifacic, of Wyckoff, NJ.  Both Dwyer and Bonifacic run separate pro bono biweekly addiction bereavement groups in addition to their own private practices.  ...

Local Community Enjoys Health Fair at the Berkeley Heights YMCA

On October 14th, over 20 local health conscience organizations came together to showcase healthy programs and services at the Berkeley Heights, YMCA.

At the Summit Area YMCA we are always striving to provide our local community with the resources and support to make healthy lifestyle choices. Healthy living doesn't just stop at physical fitness, but extends to nutrition education, mental ...

Veteran's Appreciation Day

SCOTCH PLAINS, NJ -- NJVetsConnect will be hosting a special "Veteran's Appreciation Day" on Sunday, Nov. 5, at St. Bartholomew the Apostle Church in honor of the upcoming Veteran's Day.  

NJ VetsConnect is a group who's mission is to bring Veteran's together in Fellowship, Camaraderie and Connection.  Led by a group of military veterans, the ...

Free Little Library Opens at Berkeley Heights YMCA

A free neighbor exchange of books is now available at the Berkeley Heights YMCA

At the Summit Area YMCA, we are dedicated to providing all members of our community with opportunities to learn, grow and thrive through our programs and services. In collaboration with the Little Free Library, a nonprofit organization that inspires neighborhood book exchanges around the world, the Berkeley Heights ...

Students at Congregation Beth Israel Create Biblical Artwork

SCOTCH PLAINS, NJ -- First-grade students and their parents created artwork depicting the Biblical creation story at Congregation Beth Israel’s Religious School in Scotch Plains on Sunday, October 15. 

At this family education program, children and their parents separated into small groups, with each group studying a verse or two of Biblical text about one of the seven days of ...

Grand National at Far Hills Races Will Be International Affaire

October 13, 2017

GRAND NATIONAL TAKES ON INTERNATIONAL FLAVOR

The $400,000 Grand National (Gr. 1), America’s richest steeplechase race, has attracted strong international interest, with no fewer than five overseas challengers among 12 nominees to the centerpiece of the 97th annual Far Hills Races on Saturday, Oct. 21.

One of New Jersey’s premier sporting events, the Far Hills Races will be one ...

Want to Take Your Business Global? New Jersey Businesses Eligible for Grant Funding

October 12, 2017

Are you a New Jersey business owner who has already realized the potential of a global market or an entrepreneur seeking to increase sales and profit by taking your business worldwide? 

The New Jersey Business Action Center (BAC) has been awarded a $606,151 State Trade Expansion Program (STEP) grant from the U.S. Small Business Administration to help New Jersey companies gain access to ...

Upcoming Events

Carousel_image_7f6c107703df2d416aa6_barre_intesity

Mon, October 23, 8:00 AM

Providence Health and Fitness, New Providence

Barre Intensity

Health & Wellness

Carousel_image_3ef53449738f06d2e4c0_yoga___oils2

Mon, October 23, 9:30 AM

Providence Health and Fitness, New Providence

Aroma Flow Vinyasa

Health & Wellness

Carousel_image_a4801a3d56342db1596a_pilates_reformer

Mon, October 23, 10:00 AM

Providence Health and Fitness, New Providence

Pilates Reformer

Health & Wellness

Carousel_image_107da84439934a15516b_woman_yogi

Mon, October 23, 11:00 AM

Providence Health and Fitness, New Providence

Hatha Yoga Flow

Health & Wellness

Mon, October 23, 1:30 PM

Berkeley Heights Y, Berkley Heights

Cancer Recovery fitness

Health & Wellness

Carousel_image_c64d737a46240c5e09c6_lean_technique_woman

Mon, October 23, 5:30 PM

Providence Health and Fitness, New Providence

Lean Technique

Health & Wellness

JCP&L Reminds Customers Assistance and Service Programs are Available to Help Pay Utility Bills

Jersey Central Power & Light (JCP&L) reminds customers having difficulty paying their utility bills that they may be eligible for special financial assistance or energy efficiency programs that could reduce the amount of electricity they use.

    Assistance programs available to New Jersey residents include:

Lifeline – Offers a cash grant to help people who ...