There are few things comparable to a boring PowerPoint presentation. We’ve all experienced this – the agony that comes when a presenter slowly reads every word on a slide that has all text and no graphics. It doesn’t have to be this way and, in fact, it shouldn’t be this way. PowerPoint is a means to share information, to communicate with your audience, and get your audience excited about the topic. Consider the following points to improve your impact:
- Graphics and Videos- A well thought out, clever graphic can not only spruce up your presentation, but also add to your credibility and your audience’s understanding. Most importantly, it catches your audience’s attention. Graphics, videos and photos are an effective way to sell a concept. Remember, in most cases, PowerPoint is not meant to present information on its own, but rather to help you present information. Also worth noting is that when searching for graphics it is important to register for the site, in order to avoid any unwanted, inappropriate images – with safe sites this typically isn’t a problem
- No Excessive Bullet Points – If you overload your audience with excessive bullet points, they will read ahead and may even become distracted during the rest of the presentation. Using too many bullet points prevents you from having secrets or surprises, and it can lessen the impact of your talk.
- One Minute Maximum – Instead of using one slide for three minutes, try to keep it to one minute. Keep your slides to one concept. If you’re telling a story that will last more than a minute, use photos to get the point across. Another way to have a successful PowerPoint presentation is to finish early. People love asking questions and you just may find that the most interesting part of your presentation occurs during the dialogue at the end. If no one is participating, ask a question of your own and answer it – the questions are sure to start flowing.
Do yourself and your audience a favor and invest some time into making your next presentation shine! Aim to engage the audience, allow your personality to shine through, and give them a chance to speak their thoughts at the end. Keep these points in mind the next time you want to leave a lasting impression.
I would like to thank Jennie Moussa for her help on preparing this article with me. Jennie is a Marketing Analyst at Consultants 2 Go and a recent graduate of the New Jersey Institute of Technology. Don’t forget, you can email me at Peggy@Consultants2Go.com with any questions you might have and I’ll be glad to answer them. You can also follow my business and me on Twitter @peggymchale and @consultants2go.
Peggy is the co-founder of Consultants 2 Go® (C2G), a consulting firm that provides marketing solutions to Fortune 500 companies in the Financial Services, Telecom, Life Sciences and other industries. Consultants 2 Go was just named to the Inc. 500/5000 List as one of the fastest growing companies in the United States. Prior to starting C2G, Peggy was a Vice President at American Express. She holds an MBA from St. John’s University and a BA from the College of Mount Saint Vincent. She recently served as a member of the Advisory Board for The Academy of Our Lady of Peace, New Providence, NJ.
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